• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Silicon Valley

Silicon Valley Isn’t a Startup Anymore, It’s a Corporation

By
Disco Volante
Disco Volante
and
The Hustle
The Hustle
Down Arrow Button Icon
By
Disco Volante
Disco Volante
and
The Hustle
The Hustle
Down Arrow Button Icon
March 19, 2016, 11:00 AM ET
Google employee Pranay Gupta works on his laptop in front of
Chicago Tribune MCT via Getty Images
Add Fortune on Google for similar content.

This piece originally appeared on The Hustle.co.

Equity is losing its value. It’s slowly changed from the optimistic upside of “what could happen” to an empty promise of “what will never be.” Employees aren’t willing to take the risk and employers can’t give it away fast enough. Looking at you, Twitter.

Maybe this was a long time coming, an inevitable outcome as industries mature. It’s clear we’re no longer in a tech gold rush and it seems like every other article is already discounting Silicon Valley as a bubble waiting to burst. Insert recession statistic here.

The Wall Street Journal just posted an interesting article about how tech workers are starting to play it safe when it comes to new jobs. (Hint: Google “Tech Workers Get Choosy About Changing Jobs” in a private browser window and click on the WSJ link to get around the whole login thing.)

I first moved to San Francisco in 2009 and can tell you firsthand that the vibe has changed over the past seven years. Before, there was a buzz of energy. Everywhere you went you could feel the entrepreneurial spirit. And as annoying as it was to overhear talk of platform disruptions at your local coffee shop, everyone had a silent respect for those trying to follow their dreams and do something.

Facebook had under 1,200 employees (now the count is close to 13,000), Uber didn’t exist, and everyone and their mom was starting a company.

Now the city is different. It feels like the budding, hopeful entreprenerds have been replaced by loyal drones silently waiting on street corners for their private commuter shuttles.

It feels like Silicon Valley isn’t a startup anymore, it’s a corporation.

Need proof? Just look at the Salesforce tower.

Cash over equity

Jeff Winter, Thumbtack’s director of technical recruiting, told the Wall Street Journal, “offer acceptance rates have fallen about 5 percentage points from last year, and more candidates tell him they are talking with behemoths like Google Inc., attracted by the security that established companies can offer.” This is even after his company, Thumbtack, closed a round of funding that placed its value over $1B.

As established companies like Google, Facebook, Salesforce, and Apple continue to mature, people see them as the safe bets – employers that offer perks like a 401k and a competitive salary without the worry of going belly-up. This risk aversion is well justified considering overly-hyped companies like LivingSocial are laying off over 50% of its staff, even after raising $900m from top investors.

While this type of fiscally responsible thinking is mother approved, consider the costs of all the young talent flocking to big companies and big paychecks.

First off, it kills innovation. Fewer talented people are now willing to join a fledgling company offering a few percentage points and a $40k salary. Only the lucky handful who secure funding can even attempt to compete. Plus, VCs are starting to tighten up their pockets… wait, is that even a phrase?

Second, the big get bigger and the little guys get squeezed out. That’s what happened to financial institutions in New York and studios in LA. A small group of huge companies own all the little guys and control most of the market. Facebook already got Instagram, Oculus VR, and WhatsApp. And if Spiegel took the offer of $3B for Snapchat, Zuckerberg would own around four billion social accounts plus the virtual reality frontrunner. Think about that.

Finally, being a cog in the machine isn’t as much fun as building the machine. Corporations have 9-5s where you run the very real risk of doing the same shit day after day. People used to buy into a mission or market opportunity, then came the perk wars. Now the paycheck is the driving factor. Do you think 50,000 Googlers get out of bed every day fired up to go to work and make their company a few extra bucks? Naahhhhhh…

So what’s the point?

At the end of the day, you gotta do what’s right for you. Make the safe choice if you have a family to support; choose the company with the free gym membership over the one with free parking, or go against all reason and either start a company or join a small one with potential.

There isn’t a right or wrong answer, I’m simply pointing out that the consolidation of talent could have lasting effects on the industry’s innovators. Then again, maybe it’s a good thing that people are starting to flock to companies that actually make money. Lord knows we don’t need any more smart microwaves.

About the Authors
By Disco Volante
See full bioRight Arrow Button Icon
By The Hustle
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Trump’s 927-page disclosure is just a normal Tuesday for direct indexing and crypto wealth managers
InvestingDonald Trump
Trump’s 927-page disclosure is just a normal Tuesday for direct indexing and crypto wealth managers
By Catherina GioinoJuly 1, 2026
8 hours ago
US President Donald Trump sits in silence with his hands folded on top of each other.
CryptoDonald Trump
Inside Trump’s $1.4 billion crypto empire: Altcoins, Bitcoin—and a stake in Michael Saylor’s Strategy
By Camila Grigera NaónJuly 1, 2026
9 hours ago
The 6 Best Exercise Bikes of 2026: Fitness Expert Reviewed
HealthDietary Supplements
The 6 Best Exercise Bikes of 2026: Fitness Expert Reviewed
By Christina SnyderJuly 1, 2026
9 hours ago
Mark Zandi, Moody's chief economist.
EconomyU.S. economy
‘It’s fair to ask whether it was worth it’: The Iran war has cost Americans $1,000 per household—and that’s a conservative estimate, Mark Zandi says
By Tristan BoveJuly 1, 2026
12 hours ago
Melania Trump NFT earnings surge 28x in 2025 as the First Lady rakes in nearly $17 million in total earnings, filing shows
PoliticsDonald Trump
Melania Trump NFT earnings surge 28x in 2025 as the First Lady rakes in nearly $17 million in total earnings, filing shows
By Mia OsmonbekovJuly 1, 2026
12 hours ago
Donald Trump sits at his desk in the Oval Office, smiling and with his hands folded in front of him.
PoliticsDonald Trump
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
13 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
23 hours ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
21 hours ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
18 hours ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.