• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechWorld's Most Admired Companies

Apple Preps Apple TV Owners for March 21 Event

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
March 17, 2016, 12:14 PM ET

Apple has officially launched the app that will let you watch its March 21 event live on the Apple TV.

Those running the new Apple TV will find an “Apple Events” app is now available for download. The app is free and provides users the ability to watch the company’s March 21 event live from the comfort of their couch.

Apple (AAPL) launched its latest Apple TV last year. Unlike its predecessors, the latest-generation Apple TV is not just a streaming box. The device comes with built-in storage and a growing marketplace of both free and paid applications. It also comes with the ability for users to play games using an attachable controller.

Get Data Sheet, Fortune’s technology newsletter.

Apple earlier this month announced that it was holding its special press event on March 21. The event, called “Let us loop you in,” is slated to kick off at 1 p.m. ET. Although Apple has been silent on what it will announce, rumors abound that Apple will announce a 4-inch iPhone that could be known as the iPhone SE, iPhone 5SE, or iPhone 6c.

In addition, Apple is expected to unveil a new, smaller version of its iPad Pro, as well as some new wristbands for Apple Watch. The company may also announce some software upgrades to its iOS mobile operating system and maybe even the tvOS platform running on Apple TV.

Apple has said it’s streaming the event live, but it’s not so easy for everyone to watch. Apple uses its own “HTTP Live Streaming” (HLS) technology to stream its show. Would-be viewers will need an iPhone, iPad, or iPod touch running iOS 7.0 or later. On the Mac, users will be required to run Apple’s built-in Safari browser instead of a third-party alternative. In addition to the “Events” app on the new Apple TV, the company has an app that will automatically populate its older-generation set-top boxes.

On the Windows side, things are even more difficult for viewers. Apple says it will only stream its show to those running Windows 10 PCs. In addition, Windows 10 users will only be able to watch the show on Microsoft’s Edge browser.

Apple Confirms Its ‘Let Us Loop You In’ March 21 Event

For those with the latest Apple TV, Apple Events may be worth checking out, even if the owner doesn’t have time to watch the March 21 event. In addition to live programming, the Apple Events app also includes on-demand content, including past Apple keynotes. So, for those who want to relive Apple CEO Tim Cook talking about the iPad Pro or iPhone, Apple Events can handle it.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

Prakhar Mehrotra smiles as he sits in a yellow chair onstage with "Fortune" on the background screen.
AIFintech
The real AI revolution is going from the information era to the ‘intelligence era,’ Paypal senior VP says. That means your focus should be tokens
By Sasha RogelbergDecember 25, 2025
2 hours ago
InvestingFinance
Goldman Sachs expects layoffs to keep rising—and says investors are punishing the stocks of companies that slash staff
By Lee CliffordDecember 25, 2025
3 hours ago
AIBrainstorm AI
Cursor CEO warns vibe coding builds ‘shaky foundations’ and eventually ‘things start to crumble’
By Marco Quiroz-GutierrezDecember 25, 2025
4 hours ago
Big TechTesla
Tesla faces NHTSA probe over Model 3 emergency door handles
By Dana Hull and BloombergDecember 24, 2025
18 hours ago
Arkeem and Ashley with their 6 children.
SuccessGen Z
Meet the millennial father of six who rebuilt his life through the trades—and questions America’s obsession with college
By Eva RoytburgDecember 24, 2025
21 hours ago
Vanguard CIO Nitin Tandon.
NewslettersCIO Intelligence
How investment giant Vanguard’s CIO is placing big tech bets today to create the AI digital advisor of tomorrow
By John KellDecember 24, 2025
22 hours ago

Most Popular

placeholder alt text
Retail
Trump just declared Christmas Eve a national holiday. Here’s what’s open and closed
By Dave SmithDecember 24, 2025
1 day ago
placeholder alt text
Personal Finance
Trump turns government into giant debt collector with threat to garnish wages on millions of Americans in default on student loans
By Annie Ma and The Associated PressDecember 24, 2025
1 day ago
placeholder alt text
Economy
Obama's former top economic advisor says he feels 'a tiny bit bad' for Trump because gas prices are low, but consumer confidence is still plummeting 
By Sasha RogelbergDecember 24, 2025
19 hours ago
placeholder alt text
Personal Finance
Financial experts warn future winner of the $1.7 billion Powerball: Don't make these common money mistakes
By Ashley LutzDecember 23, 2025
2 days ago
placeholder alt text
Success
Billionaire philanthropy's growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
By Ashley LutzDecember 22, 2025
3 days ago
placeholder alt text
Law
Disgraced millennial Frank founder Charlie Javice hits JPMorgan with $74 million legal bill, including $530 in gummy bears and $347 'afternoon snack'
By Sasha RogelbergDecember 23, 2025
2 days ago