• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechMedia

Meltdown at Breitbart Reveals Downside of Advocacy Journalism

By
Mathew Ingram
Mathew Ingram
Down Arrow Button Icon
By
Mathew Ingram
Mathew Ingram
Down Arrow Button Icon
March 14, 2016, 2:19 PM ET
Florida News - November 18, 2015
November 18, 2015 - Florida, U.S. - Breitbart reporter Michelle Fields, left, questions Donald J. Trump moments before she was allegedly grabbed by his campaign manager Corey Lewandowski, right, following a press conference at Trump National Golf Club in Jupiter, Florida on March 8, 2016. (Credit Image: © Richard Graulich/The Palm Beach Post via ZUMA Wire)Photograph by Richard Graulich—The Palm Beach Post/ZUMAPRESS.com

Turmoil and recriminations seemingly spread to almost everything the Trump campaign touches lately. That now includes one of the political news websites most closely associated with the controversial Republican presidential candidate.

Several senior staffers at the conservative-leaning Breitbart News site resigned on Monday, declaring they have lost confidence in management following the Trump campaign’s alleged manhandling of a Breitbart reporter.

The incident involving reporter Michelle Fields occurred during a Trump campaign event last week while she was following the candidate during a scrum. According to a Washington Post reporter, Trump’s campaign manager Corey Lewandowski grabbed Fields and yanked her sharply backwards, leaving bruises on her arm.

Although there is still some debate about whether the person who grabbed Fields was actually Lewandowski or a Secret Service agent, Fields has filed a police report with respect to the incident, and has resigned from Breitbart. In a statement she provided to BuzzFeed, Fields explained her resignation this way:

Today I informed the management at Breitbart News of my immediate resignation. I do not believe Breitbart News has adequately stood by me during the events of the past week and because of that I believe it is now best for us to part ways.

In addition to Fields, editor-at-large Ben Shapiro also said he was also cutting his ties to the conservative news website, saying management has “betrayed” founder Andrew Breitbart’s mission. Under the leadership of chairman and right-wing radio host Steve Bannon, the company has “put a stake through the heart of Andrew’s legacy,” Shapiro said.

 

 

The site was originally founded by Breitbart, a former Drudge Report editor, in 2007 and has become one of the leading conservative news and commentary outlets, with about 17 million unique visitors in December. That was an increase of more than 120% over the previous year, according to comScore.

In his statement, Shapiro went on to say that in his opinion, Bannon is “a bully, and has sold out Andrew’s mission in order to back another bully, Donald Trump.” The now-former editor also said that under Bannon, the Breitbart site has turned into “Trump’s personal Pravda,” adding this was demonstrated by the organization’s failure to support Fields following the alleged attack by Lewandowski, who Shapiro referred to as “Trump’s bully campaign manager.”

I can't stand with an organization that won't stand by me: https://t.co/pohxCKScpf

— Michelle Fields (@MichelleFields) March 14, 2016

On Monday afternoon, two more Breitbart staffers announced their resignations: National security correspondent Jordan Schachtel said that the site is “no longer a journalistic enterprise but instead, in my opinion, something resembling an unaffiliated media Super PAC for the Trump campaign.” And editor Jarrett Stepman said the site was “working with or perhaps even taking direction from a presidential campaign.”

The departure of several senior staff members over an editorial difference of opinion wouldn’t be that surprising. But after the news broke, a Breitbart editor decided to ramp up the controversy even further by posting an article mocking Shapiro and his decision to leave—an article that was published under the name William Bigelow, a pseudonym used by the former Breitbart writer’s father.

Editor-at-large and in-house counsel Joel Pollack later apologized for posting the article and removed it from the Breitbart website. A cached version remains on the Internet Archive. Pollack said the article was written “as part of an effort to make light of a significant company event, and was published as a result of a misunderstanding, without going through the normal editorial channels.”

Watch: “We want to make media for the way the world is today.” [fortune-brightcove videoid=3703187144001]

Among other things, the Breitbart furor raises questions about how a news or media organization functions once it has become a clear supporter of a specific politician like Donald Trump. A Washington Post opinion piece argued the Breitbart meltdown is a function of being “in the tank” for the candidate to the point where the site and its managers don’t even want to challenge the campaign for attacking their reporter.

According to a BuzzFeed report, before Fields and Shapiro resigned, staffers at Breitbart were being warned by managers not to show support for the reporter following the alleged attack. ““Stop tweeting about the story. Stop speculating about the story,” Pollack said in an internal company chat forum.

In a sense, what appears to have happened at Breitbart is the flip side of the traditional media problem of appearing too balanced, which NYU journalism professor Jay Rosen has described as “the view from nowhere.”The risk with that kind of approach is that obvious falsehoods or offensive views get treated as though they were valid through a false attempt at balance.

Sign up for Data Sheet, Fortune‘s technology newsletter.

Despite such criticisms, many news outlets continue to take this approach—including National Public Radio. The public broadcaster went out of its way on Monday to clarify that commentator Cokie Roberts has more leeway to make personal comments than the usual NPR staffer does because Roberts co-authored a newspaper column labeling Donald Trump as “one of the least-qualified candidates ever to make a serious run for the presidency.”

The risk for a site like Breitbart is that declaring itself to be unequivocally in favor of a candidate like Trump puts pressure on the organization to defend almost everything the candidate does, even when that alleged behavior involves its own reporter. Former Breitbart spokesman Kurt Bardella, who also recently resigned, described it in this way in a comment to CNN. “When you’ve gone all in so much for a candidate, when you have that kind of skin in the game,” he said. “You don’t want to see that derailed.”

It remains to be seen whether Breitbart’s audience will see the Fields incident and its aftermath as a reason to lose trust in the site, or whether they will simply view the departed staffers as traitors to the cause and move on. Their preferred presidential candidate certainly seems to be able to shrug off similar accusations and controversies with aplomb, so perhaps Breitbart will be able to do the same.

About the Author
By Mathew Ingram
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

These startups are racing to make AI safe for the Pentagon’s most closely guarded secrets
AIDefense
These startups are racing to make AI safe for the Pentagon’s most closely guarded secrets
By Erik GermanApril 11, 2026
14 hours ago
karp
Future of Workpalantir
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
By Jacqueline MunisApril 11, 2026
15 hours ago
A Starbucks barista stands behind a cash register.
RetailFood and drink
Starbucks’ game plan to roll out AI chatbots at cafés could serve as a ‘litmus test’ for the industry, analyst says
By Sasha RogelbergApril 11, 2026
15 hours ago
The ‘Tuscan Mom’ aesthetic is taking over TikTok as Gen Z glamorize McMansions and reject millennial gray
Travel & LeisureGen Z
The ‘Tuscan Mom’ aesthetic is taking over TikTok as Gen Z glamorize McMansions and reject millennial gray
By Sydney LakeApril 11, 2026
15 hours ago
dalmation
AIHealth
Man’s best friend may soon live a little longer thanks to a new pill promising to extend your pup’s lifespan
By Catherina GioinoApril 11, 2026
16 hours ago
hunt
CommentaryMedia
OpenAI’s TBPN deal shows how talent, media, and influence are collapsing into one
By Jonathan HuntApril 11, 2026
17 hours ago

Most Popular

'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
By Fortune EditorsApril 11, 2026
3 hours ago
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
Success
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
By Fortune EditorsApril 10, 2026
1 day ago
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
Real Estate
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
By Fortune EditorsApril 11, 2026
18 hours ago
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
Politics
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Fortune EditorsApril 10, 2026
1 day ago
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
Future of Work
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
By Fortune EditorsApril 11, 2026
15 hours ago
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
Success
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
By Fortune EditorsApril 11, 2026
15 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.