• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers

3

Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers

3

Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50
LeadershipBook Excerpt

Here’s How A Good Leader Becomes A Great Leader

By
Suzanne Bates
Suzanne Bates
Down Arrow Button Icon
By
Suzanne Bates
Suzanne Bates
Down Arrow Button Icon
March 12, 2016, 12:00 PM ET
Ford's Alan Mulally.
Ford's Alan Mulally.Dario Pignatelli/Bloomberg—Getty Images

When Alan Mulally became chief executive of Ford in 2006, forecasts had the company on a collision course with financial crisis. Mulally had to quickly make dramatic changes. He started by assembling the global leadership team weekly to report out on their businesses. Data was to be color-coded: red signaled significant issues to discuss immediately, yellow for those to watch, and green for projects that were on course.

For the first few weeks, leaders unaccustomed to sharing the inner workings of their businesses and functions were obviously uncomfortable. They showed only green coded data to their colleagues. Mulally stopped midstream in one early meeting to say, “We’re losing $17 million. Is there anything that’s not going well here?” The team wasn’t telling each other the truth. Cultural change was required. Transparency was the starting point, and then they would need to work together and share ownership of enterprise outcomes.

ALL THE LEADER cover
Cover image courtesy of

Ford accomplished that, and the rest is history. The company became profitable once again, and by the way, without taking a government bailout. Mulally proved himself a man of action. Yet his success is equally attributable to his instinct for collaborative leadership. He struck the tricky balance between bias for action, and slowing down to get things done right.

Our research has shed light on how difficult it is for many leaders to do what Mulally did. The pace of business is mind-boggling. Hitting the pause button is nearly impossible. We know intellectually that we need to take time to involve others, ask great questions, promote dialogue, and thoughtfully deliberate. The trouble is, that takes time.

Our business culture values action bias – in evaluating leaders, we look for it, celebrate it, and promote those who have it. However, research shows that at a certain point in your career, moving fast and making timely decisions is only part of the formula for success. Analysis of data from our Bates ExPI (Executive Presence Index) shows us that leaders who successfully manage the transition to that bigger stage have social emotional qualities that inspire others to execute.

Executive presence is the ability of the leader to engage, align, inspire, and move people to act. When leaders are decisive (Confidence), have a clear picture of the future (Vision), and the energy and vitality to rally people (Appearance), they succeed to a point. But the most extraordinary leaders mature and learn to balance that with the ability to orchestrate the work of others.

What do these leaders do? They ask questions that get to the heart of the matter (Practical Wisdom), make room for others ideas (Humility), and involve people in problem solving (Inclusiveness). They communicate frequently (Interactivity) and keep their ears to the ground, attuned and attentive to the emotions and thoughts of their teams (Resonance).

How do we know this is difficult for many leaders? In reviewing our data, the lower-rated scores from peers, direct reports, and managers tend to be in this realm. For instance, some of the lowest scores are given on “seems to ask the right questions,” and “knows how to shift others from a reactive to a proactive frame of mind,” as well as “others find that his/her deliberative style clarifies their thinking.”

These and other gap areas tell a familiar story about leadership today – that in spite of our best intentions, we often aren’t creating room for others to come together, and guiding and inspiring them to get it done. As a result, we’re getting compliance, but not truly mobilizing people. This can be addressed in fairly simple ways. Stop, pause, listen, and engage. Encourage your team to speak up. Let them experiment. Encourage them to solve problems together as the executives at Ford did so well.

Alan Mulally retired in 2014 with a reputation as one of the best CEOs of the young 21st century. The challenge for all leaders in today is to strike that balance–know when to act, and when to empower others. Learn to create room for positive conflict, make sure voices are heard, and then turn people loose. This type of thoughtful action ultimately creates velocity.

Suzanne Bates is CEO of Bates Communications and author of All the Leader You Can Be: The Science of Achieving Extraordinary Executive Presence (McGraw Hill 2016), from which this article is adapted. To take a complimentary survey on executive presence, go to alltheleaderbook.com

About the Author
By Suzanne Bates
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

r
HealthHealth
The quiet $8 billion crisis: long COVID costs keep rising as Washington looks away
By Bruce Y. Lee, Hannah Dimmick and The ConversationMay 24, 2026
6 hours ago
40 is the new 50: Millennial jobseekers are giving their resumes a facelift by hiding years of experience to land jobs
Future of WorkCareers
40 is the new 50: Millennial jobseekers are giving their resumes a facelift by hiding years of experience to land jobs
By Jacqueline MunisMay 24, 2026
9 hours ago
bofa
AIProductivity
BofA says you’ll be 10x more productive with AI. Ignore the 0.1% result so far
By Nick LichtenbergMay 24, 2026
10 hours ago
David Bennahum
CommentaryMedia
I was one of the internet’s first influencers. AI just killed the whole category — and created something better
By David S. BennahumMay 24, 2026
12 hours ago
Marc Perry, Toyota Alabama president and Jack Crowley in the lab with the students.
AIJobs
As AI wipes out white-collar jobs, one Alabama high school and Toyota are training students for roles that pay $40 an hour and can’t be automated
By Jake AngeloMay 24, 2026
13 hours ago
gf
SuccessEntrepreneurship
Meet the 32-year-old who is America’s only full-time spelling bee coach — he charges up to $180 per hour
By Ben Nuckols and The Associated PressMay 23, 2026
1 day ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
3 days ago
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
Success
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
By Emma BurleighMay 22, 2026
2 days ago
Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50
Success
Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50
By Preston ForeMay 22, 2026
2 days ago
Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive
Lifestyle
Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive
By Sasha RogelbergMay 24, 2026
9 hours ago
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
5 days ago
Microsoft reports are exposing AI's real cost problem: Using the tech is more expensive than paying human employees
AI
Microsoft reports are exposing AI's real cost problem: Using the tech is more expensive than paying human employees
By Jake AngeloMay 22, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.