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TechVirtual Reality

Coachella Adds Virtual Reality Experience for This Year’s Music Festival

By
Kia Kokalitcheva
Kia Kokalitcheva
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By
Kia Kokalitcheva
Kia Kokalitcheva
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March 9, 2016, 3:29 PM ET
2014 Coachella Valley Music And Arts Festival - Weekend 2 - Day 3
Photograph by Chelsea Lauren — WireImage/Getty Images
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If you failed to snag tickets to this year’s Coachella music festival in Indio, Calif., or simply can’t afford to break the bank for it, you are in luck: a virtual reality version will be available.

On Wednesday, the music festival announced its first virtual reality experience, in partnership with Vantage.tv, a company that lets event organizers provide VR content for their attendees. Every ticket-holder for this year’s festival will receive a VR headset to use with Coachella’s official VR app.

“Before, during, and after the festival in April, fans from all over the world can be immersed in performances from top artists, experience 360-degree panoramic experiences from around the festival grounds, and watch VR experiences created by other festival-goers,” says Coachella on its website.

For those who won’t be attending one of Coachella’s two weekends of music concerts in April, they can still access the VR app if they already have one of the supported headsets (Cardboard on iOS and Android at the moment, with Samsung Gear VR, Oculus, and HTC Vive coming soon). Note that some of these headsets can be just as, or more expensive than, an actual Coachella ticket.

In past years, Coachella has streamed performances on YouTube and has dabbled in more creative tech such as its hologram-like performance of Tupac in 2012.

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By Kia Kokalitcheva
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