• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent

2

The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 

3

Social Security unraveling: 7,100 workers sacked, performance metrics retired, disability claims falling

1

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent

2

The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 

3

Social Security unraveling: 7,100 workers sacked, performance metrics retired, disability claims falling
LeadershipMillennials

Give Millennials a Break

By
John Scott Lewinski
John Scott Lewinski
and
TIME
TIME
Down Arrow Button Icon
By
John Scott Lewinski
John Scott Lewinski
and
TIME
TIME
Down Arrow Button Icon
March 4, 2016, 2:36 PM ET
Super Bowl 50 - Carolina Panthers v Denver Broncos
Photograph by Kevin C. Cox — Getty Images

John Scott Lewinski is a freelance writer.

Cam Newton slumped before the throng of reporters minutes after his Carolina Panthers loss to the Denver Broncos in Super Bowl 50. The 26-year-old answered with grunts and shrugs the traditional barrage of questions any big-game loser might expect. To even the most objective eyes, it was an immature media performance you’d be hard pressed to describe without using the word “pout.”

The spectacle provided the prototypical millennial press conference—a pageant for the childish, the arrogant, the thin-skinned, the narcissistic and the entitled. Such adjectives are becoming inseparable from “millennial,” those born between 1980 and 2000.

Rarely uttered in any positive context, the m word is now a derogatory term—a sneering monicker dismissing an entire age group. I would challenge anyone reading these words to think of a time in the last six months when he or she heard “millennial” connoting positive qualities that didn’t involve a patronizing consumer money grab. I’ll wait.

Such prejudicial expressions are as old as language itself, nurtured in a culture of fear to point at differences between racial, ethnic, sexual, religious or generational groups. My birthdate parachuted me into the outer limits of Generation X—a generation known for its anger and cynicism following the empty pop consumerism of the 80s. Yet even while thrashing its unwashed hair to Grunge, wrapped in flannel reeking of coffee and nihilism, Generation X never drew the kind of derision reserved for millennials.

What do we know about millennials? One 2010 Pew Research Center study pinned the familiar charge of “apathy” to the generation, revealing a disconnect between youth, politics and economics—14% knew the Speaker of the House; 7% knew the national rate of inflation. A 2013 workplace survey from the Bentley University Center for Women and Business found those born since 1980 tend to be more entrepreneurial and less corporate friendly. They’re also more concerned with their “work/life balance” than promotion or overall financial gain.

Millennials are the largest generational group in the country and could play a key role in deciding the 2016 election. And while political consultants wrestle to pin down youthful trends, corporate America seems a few pieces short of finishing the puzzle of millennial consumers, who spend about $600 billion in the U.S. each year. Marketing teams toil in a desperate quest to figure out what these fresh-faced, terse-lipped consumers like, struggling to appeal to a group of people many of them don’t understand.

Millennials aren’t the first generation to be criticized by their elders. The so-called Greatest Generation won the war and produced Baby Boomers, who seemed undisciplined and irresponsible with their rock n’ roll and their Hula Hoops and their Woodstock. For decades, those kids seemed too wild. Their unpredictable and emotional behavior might have threatened the future of the society their parents and grandparents fought to build.

Yet the current cultural rejection of millennials seems historically unique, founded more on annoyance and impatience than on apprehension. Millennials are too self-obsessed and comfort-addicted to frighten anyone. They are not wild or unpredictable. They are ineffectual and boring. Older peers might wish they would adopt some radical idea or embrace some controversial belief just to show some fire and contribute something of value.

There are scores of 20 and 30-somethings already operating as entrepreneurs and innovators—using the trademarked energy and curiosity of youth to shape the world. There are countless more forging the foundations of successful adult careers. However, their elders often immediately disqualify those achievers from millennial status—reserving the term exclusively for the age group’s malcontents and guaranteeing the generational identity remains negative. The painful truth is we elders forged the keepers of that identity. We raised them and failed them. Now, we are so busy locking them up behind a hopelessly negative stereotype to consider how we might be able to lead them toward the sort of character we couldn’t so easily disrespect.

This story originally appeared on time.com.

About the Authors
By John Scott Lewinski
See full bioRight Arrow Button Icon
By TIME
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

Microsoft seeks to be AI’s center of gravity again. CEO Satya Nadella is in San Francisco to make the case
AIMicrosoft
Microsoft seeks to be AI’s center of gravity again. CEO Satya Nadella is in San Francisco to make the case
By Sebastian HerreraJune 2, 2026
3 hours ago
Dan Peyovich
Future of WorkCOO Summit
Data center CEO is hoping for a skilled-trades revival in his lifetime—he’s recruiting couch-dwelling Gen Z with two weeks of vacation on day one
By Preston ForeJune 2, 2026
5 hours ago
coo
ConferencesCOO Summit
The $18 expense report and the defunded intern programs: symbols of corporate America’s dysfunction
By Nick LichtenbergJune 2, 2026
5 hours ago
Victoria’s Secret CEO rejected ‘woke-washing’ and endless sales cycles—and it’s paying off
RetailVictoria's Secret
Victoria’s Secret CEO rejected ‘woke-washing’ and endless sales cycles—and it’s paying off
By Eva RoytburgJune 2, 2026
7 hours ago
Young man looks sadly at computer at home
Future of Workremote work
Mounting evidence suggests remote work is behind the Gen Z hiring nightmare. Even the New York Fed thinks so
By Tristan BoveJune 2, 2026
8 hours ago
Jason Kidd
ConferencesCOO Summit
Chipotle COO calls hiring one of the ‘most painful processes’—so his AI bot ‘Ava Cado’ cut it from 12 days to 4
By Preston ForeJune 2, 2026
8 hours ago

Most Popular

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent
Environment
Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent
By Marco Quiroz-GutierrezJune 1, 2026
1 day ago
The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 
Energy
The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 
By Melissa HancockJune 1, 2026
1 day ago
Social Security unraveling: 7,100 workers sacked, performance metrics retired, disability claims falling
North America
Social Security unraveling: 7,100 workers sacked, performance metrics retired, disability claims falling
By Katie Savin, Callie Freitag, Matthew Borus and The ConversationJune 2, 2026
12 hours ago
Cognizant CEO is swimming against the tide on AI: he's hiring over 20,000 graduates this year and says AI tokenmaxxing is a 'vanity metric'
Conferences
Cognizant CEO is swimming against the tide on AI: he's hiring over 20,000 graduates this year and says AI tokenmaxxing is a 'vanity metric'
By Preston ForeJune 1, 2026
1 day ago
'Where we are today is frightening': a Pulitzer-winning historian sees a doomsday scenario involving China and the national debt
Banking
'Where we are today is frightening': a Pulitzer-winning historian sees a doomsday scenario involving China and the national debt
By Nick LichtenbergJune 2, 2026
16 hours ago
Current price of oil as of June 1, 2026
Personal Finance
Current price of oil as of June 1, 2026
By Joseph HostetlerJune 1, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.