• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
Leadership

Trump Wins South Carolina

By
Philip Elliott
Philip Elliott
and
TIME
TIME
Down Arrow Button Icon
By
Philip Elliott
Philip Elliott
and
TIME
TIME
Down Arrow Button Icon
February 20, 2016, 7:07 PM ET
South Carolina Voters Take Part In The State's Republican Primary
Photograph by Sean Rayford—Getty Images
Add Fortune on Google for similar content.

Donald J. Trump, the brash billionaire who has proved the laws of politics do not apply in this tumultuous presidential campaign, won South Carolina’s Republican primary on Saturday, jettisoning decades of Evangelical control over the state.

Trump in recent days found himself in a closer-than-expected race against Sen. Marco Rubio of Florida and Sen. Ted Cruz. Trump saw months of double-digits lead crumble, just as they had in Iowa. Unlike that earlier contest, though, Trump outlasted the collapse.

The fight for second place remained close, with Cruz and Rubio testing their appeal in this deeply conservative state. Each has traded tough words in recent weeks in a state that celebrates rough politics.

Far behind, former Florida Gov. Jeb Bush, Ohio Gov. John Kasich and retired neurosurgeon Ben Carson were competing for a handful of voters. At Bush headquarters in Columbia, the crowd was drinking wine and eating bar snacks while waiting to hear from the candidate. Bush has vowed to go on, but it’s not clear he has a path to winning the nomination.

“Staying in gets tougher,” said one long-time Bush family defender as she sipped her red wine. “But it’s up to Jeb.”

A Rubio ally groused that his favored candidate might have overtaken Trump had Bush not siphoned off his voters. Such calls are likely to grow in coming days, especially if donors cut off Bush and his yet-to-live-up-to-its-hype campaign.

Bush went into primary day struggling, and his aides had to vigorously deny reports that he was out of cash and leaving the race. Such messages were making their ways to voters Saturday via recorded messages. It was a vintage South Carolina dirty trick and left some Bush advisers at his campaign headquarters cursing Cruz under their breath.

Indeed, the dirty tricks of South Carolina left some candidates on the defensive over tactics that would have been seen as disqualifying in Iowa or New Hampshire. Cruz was the biggest offender, but his campaign no apologies for the strategy. It was a reminder that Cruz’s team will do anything to win.

For Trump, the South Carolina vote was an early test if his in-your-face and often profane message could find a home in the Evangelical-heavy South. In a normal year, the thrice-married billionaire would never have been a favorite in a place where many people go to church twice a week.

For Cruz, South Carolina proved a test if voters would punish him for nasty efforts to win an election. It also gave him a chance to test out a message ahead of the so-called SEC Primary on March 1, when many Southern states will cast ballots.

For Rubio, this was the latest place where his campaign was set to confront perhaps unrealistic expectation. He rose to finish third in Iowa, but crashed in New Hampshire. He seemed to have found his footing here, but it’s not clear if it was enough to propel him to the top of the pack.

He seemed, according to even rival campaigns, heading toward a better-than-Bush finish in South Carolina. Bush has limped through South Carolina despite enlisting his brother and mother for support. His mood has been sanguine, and his aides and advisers here are close to their breaking point. Depending on the results Saturday, it might be the last hours of a campaign. Bush has insisted he would go on, but even some of his biggest defenders were noting that the path forward is near impossible.

Kasich bet little on South Carolina and was already looking ahead to the next states. And Carson, who has deep support among Evangelicals dating to his pre-campaign days, was expected to fare fine despite a less-headlines-are-good strategy. Carson will claim a good chunk of Evangelical support—perhaps enough to thwart his sworn enemy, Cruz. The pair met privately this week to discuss Cruz’s campaign spreading false rumors that Carson was ending his campaign in Iowa, but Carson was still not satisfied with Cruz’s contrition.

At headquarters in Columbia, the candidates’ aides were all groaning as they prepared for flights Sunday out to Nevada, which has its caucuses on Tuesday. Collectively, they were all ready to exit South Carolina and leave behind its nasty politics. Many of the candidates were leaving badly bruised, and it’s still not clear that all six of the remaining candidates end the day in the race.

This article was originally published on Time.com.

About the Authors
By Philip Elliott
See full bioRight Arrow Button Icon
By TIME
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Leadership

buffett
SuccessWealth
‘The man who dies rich dies disgraced’: The last time America had such wealth inequality, Andrew Carnegie knew he had to give it all away
By Nick LichtenbergJuly 22, 2026
9 hours ago
Larry Page and Sergey Brin
SuccessBillionaires
Larry Page and Sergey Brin splash $225 million in Miami property as billionaires flee California’s tax—and Google is expanding its office there too
By Emma BurleighJuly 22, 2026
11 hours ago
Warren Buffett called Bill Gates’ Epstein ties ‘distasteful’ and pulled out of the Gates Foundation. Days later, a review revealed 30 meetings
North AmericaWarren Buffett
Warren Buffett called Bill Gates’ Epstein ties ‘distasteful’ and pulled out of the Gates Foundation. Days later, a review revealed 30 meetings
By Sydney LakeJuly 22, 2026
11 hours ago
Jon Gray leans while talking and sitting in a chair
SuccessCareers
Blackstone president Jon Gray tells Gen Z to think like founders at work—but a growing number are skipping the corporate ladder to become one for real
By Preston ForeJuly 22, 2026
12 hours ago
clark
North AmericaMedia
Ryan Clark found out he was fired live, mid-broadcast, on NFL Live as ESPN undergoes first major layoffs in 3 years
By Joe Reedy and The Associated PressJuly 22, 2026
12 hours ago
A woman observes stock trends on her smartphone while a computer screen displays financial graphs.
NewslettersCFO Daily
Beyond SpaceX: Why great IPOs depend on more than first-day demand
By Sheryl EstradaJuly 22, 2026
14 hours ago

Most Popular

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
10 hours ago
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
2 days ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
1 day ago
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
By Jeremy Kahn and Emily ForliniJuly 21, 2026
1 day ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
1 day ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.