Americans spent more than $2 billion on Easter candy in 2015. This year, Hershey’s seems to want a bigger piece of that sweet, sweet action.
The American chocolate maker is reportedly ready for the Easter candy rush this year with a new product: Carrot Cake Hershey’s Kisses. The Consumerist reports that the seasonal candy—which features a white-chocolate base and a bright orange coating—is available for purchase at Walmart (WMT) locations after previously being spotted in Reddit posts in recent weeks.
The supposedly carrot-y candies do not currently appear on Hershey’s website, but a Walmart spokesman confirmed to Fortune in an email that the Carrot Cake Hershey’s Kisses are currently exclusively available in Walmart locations. Hershey’s already produces a range of Easter-related candies, from milk chocolate eggs to “Cookies ‘n’ Creme” bunnies, not to mention the peanut butter eggs made by Hershey-owned Reese’s.
Various candy fanatics also took to Twitter to post images of the new Carrot Cake Kisses:
https://twitter.com/SpencerSays/status/699666146686009345
Bring on spring! Carrot cake Hershey's Kisses have arrived for Easter https://t.co/SozLLnU2Iu pic.twitter.com/mu0G5G88em
— People (@people) February 16, 2016
The Hershey Company (HSY) also owns the U.S. distribution rights for British chocolate brand Cadbury’s products, which include the Cadbury Creme Egg—itself an iconic Easter treat. (In fact, even the U.K. version of Cadbury is owned by an American company in Kraft Foods spin-off Mondeléz International (MDLZ).)
Last year, Hershey actually filed a lawsuit that tried to stop companies from importing the U.K. version of Cadbury’s products (which are made under a slightly different recipe from Hershey’s Cadbury-branded items) into the U.S., along with some other British candy products.
