• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon

2

Current price of oil as of June 8, 2026

3

Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates

1

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon

2

Current price of oil as of June 8, 2026

3

Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
MPWCommentary

Here’s How Brogrammer Fashion Could Actually Help Women in Tech

By
Elmira Bayrasli
Elmira Bayrasli
Down Arrow Button Icon
By
Elmira Bayrasli
Elmira Bayrasli
Down Arrow Button Icon
January 26, 2016, 10:43 AM ET
Jason Gardner Jason Gardner Photography

What the power suit was to Wall Street in the 1990s, hoodies have become to today’s Silicon Valley tech titans—if you’re a man, that is.

For some, the rise of hoodie culture represents yet another way that the technology industry minimizes women. In a story on Quartz, Aimee Groth argues that the Valley’s male-oriented dress code excludes women, creating a suspicion of those “who dress nice” and leaving female techies uncertain of what counts as appropriate office wear.

While Groth makes some interesting points, she misses the opportunity created by this new workplace paradigm. Indeed, those ubiquitous hoodies could actually help break down some of the barriers that have held women back.

There’s no doubt that clothing influences perceptions. Take the business suit: power, formality, wealth. Or consider official uniforms—military, law enforcement, clergy, sports—which tell us much about the role and responsibility of the wearer. Yet our sartorial choices also convey culture, climate, status, and, most important, context. There is a reason Barbour is popular in London and not in Lahore.

The hoodies of Silicon Valley buck convention. They reflect comfort, certainly. But more importantly, they embody the overall mindset that has become the hallmark of the region: disruption. Silicon Valley is not just about creating the “new new thing.” It’s also about the importance creativity and experimentation, and the rejection of conformity and convention.

That is a refreshing message, especially for women, for whom clothing has been used to objectify, subjugate, judge, and, rebuke. Sure, a workplace without clear rules about type of clothing is expected can be confusing, but it also opens the door for women to dress in whatever way that makes them feel happy and confident.

Shadi Mehraein, a partner at Rivit Ventures (and, for the record, a hoodie owner), notes that her partners at Rivit—a woman-owned venture capital firm in San Francisco—have very different styles. “It lets us shine and show our individuality,” says Mehraein. “I have a lot of female founder friends who really enjoy experimenting with fashion, both dressing up and also just having fun with clothing.”

Tugce Ergul, executive director of Angel Labs, an accelerator for investors, says she values the fashion free-for-all of the tech world. “Silicon Valley is actually one of the best places in the world to give women the freedom to show up to work however they feel like.” She notes that she knows some women who opt for yoga pants, while others make are devoted to heels and dresses. “It’s more of a personal choice and has nothing to with gender,” she says. “The dress code—or the lack thereof—illustrates a deep principle that I think is very important to Silicon Valley: leaving trivial rules behind and welcoming individual freedom. Silicon Valley is the opposite of conformity.”

But while the tech world rejects conformity, the reality is that it does have a serious problem with gender balance. Men hold the majority of technical jobs, just 6% of partners at venture capital firms are women, and less than 20% of tech startups are female-founded.

It’s hard to pin all that on hoodies.The real issues holding women in technology back are far deeper than what we choose to wear. From unconscious bias to hostile workplaces to unfair pay to lack of parental leave, we have many, many wrongs to right. Rather than focus on fashion—those brogrammers certainly aren’t!—let’s focus on taking the forget-the-old-rules spirit of the hoodie and applying it to things that really matter.

Elmira Bayrasli is the author of From The Other Side of The World: Extraordinary Entrepreneurs, Unlikely Places, a lecturer at NYU, and the co-founder of Foreign Policy Interrupted.
About the Author
By Elmira Bayrasli
See full bioRight Arrow Button Icon

Latest in MPW

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in MPW

Opening offices in 120 countries is ‘not a badge of honor’—pick 30 instead says iconic former tech CEO
C-SuiteBrainstorm Tech
Opening offices in 120 countries is ‘not a badge of honor’—pick 30 instead says iconic former tech CEO
By Jeff John RobertsJune 9, 2026
2 hours ago
Marguerite Casey Foundation to donate half a billion by 2036 to help rescue “suffering” nonprofits under Trump
MPWphilanthropy
Marguerite Casey Foundation to donate half a billion by 2036 to help rescue “suffering” nonprofits under Trump
By The Associated Press and James PollardJune 9, 2026
3 hours ago
Inside Trump’s Oval Office deal machine
MagazineDonald Trump
Inside Trump’s Oval Office deal machine
By Alyson ShontellJune 8, 2026
1 day ago
The women running Europe in 2026 
MPWMost Powerful Women
The women running Europe in 2026 
By Sam BirchallJune 8, 2026
1 day ago
Melinda French Gates is done waiting for health care to take menopause seriously
MPWMost Powerful Women
Melinda French Gates is done waiting for health care to take menopause seriously
By Emma HinchliffeJune 5, 2026
4 days ago
Jane Lynch
SuccessCareers
Former ‘Glee’ star Jane Lynch says the secret to career success isn’t a 10-year plan: ‘Life doesn’t care about your timeline’
By Preston ForeJune 5, 2026
4 days ago

Most Popular

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
Environment
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
By Sasha RogelbergJune 8, 2026
21 hours ago
Current price of oil as of June 8, 2026
Personal Finance
Current price of oil as of June 8, 2026
By Joseph HostetlerJune 8, 2026
1 day ago
Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
Success
Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
By Preston ForeJune 7, 2026
2 days ago
'We didn’t see this coming': Wall Street eats its forecasts as stocks sell off globally on fear of AI bubble ahead of SpaceX IPO
Economy
'We didn’t see this coming': Wall Street eats its forecasts as stocks sell off globally on fear of AI bubble ahead of SpaceX IPO
By Jim EdwardsJune 8, 2026
1 day ago
'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money
Economy
'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money
By Nick LichtenbergJune 7, 2026
2 days ago
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
19 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.