• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Retail

Genetically Modified Potatoes Are Making Their Way to the Produce Section

By
Michal Addady
Down Arrow Button Icon
By
Michal Addady
Down Arrow Button Icon
January 14, 2016, 10:49 AM ET
Operations Inside The Kettle Foods Inc. Potato Chip Production Facility
Potatoes are washed after delivery at the Kettle Foods Inc. production facility in Salem, Oregon, U.S., on March 9, 2015. Kettle Foods Inc., owned by Diamond Foods since 2010, features only all-natural products, with its best-known brand being their batch-cooked extra crunchy potato chips. Photographer: Meg Roussos/Bloomberg via Getty ImagesPhotograph by Meg Roussos — Bloomberg via Getty Images

The FDA has just given its approval for a genetically modified potato.

The agency told J.R. Simplot, a potato supplier, on Tuesday that a variety of potato that the company has genetically engineered to resist disease is just as safe as any other tuber on the market, the Associated Press reports. The new variety has been engineered by Simplot to resist the late blight pathogen, which was responsible for the Irish potato famine and is still the most common pathogen in potatoes today. Resistance to late blight came from an Argentinian species that developed a natural defense against it.

“This will bring 24-hour protection to farmers’ fields,” Haven Baker, the vice president of plant sciences at Simplot, told the AP. It could help reduce pesticide spray by 25% to 45%. In addition to disease resistance, the genetically modified potato can also be stored at lower temperatures for longer periods of time, which would help reduce food waste.

The potato was approved by the U.S. Department of Agriculture in August, and still pends approval from the U.S. Environmental Protection Agency. The company expects to receive approval in December, at which point it will be cleared to enter the marketplace.

Despite the lack of evidence suggesting that genetically modified organisms, or GMOs, aren’t safe for consumption, consumers tend to have a negative perception of them. Whole Foods (WFM) has promised to label GMO products while some retailers, and 16 European countries, refuse to sell them at all. McDonald’s (MCD), one of Simplot’s oldest partners, has rejected the use of its GMO potatoes, according to the AP.

Fortune has reached out to McDonald’s for comment, and we will update the story once we hear back.

About the Author
By Michal Addady
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
2 days ago
placeholder alt text
C-Suite
Red Lobster CEO Damola Adamolekun says the key to being a better leader is being a better person: ‘Leadership is self-improvement’
By Sydney LakeDecember 17, 2025
2 days ago
placeholder alt text
AI
'Robots are going to be amongst us': Qualcomm exec says buckle up for the next 5 years. Your car is going to be the first shoe to drop
By Nino PaoliDecember 17, 2025
2 days ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, McDonald's CEO dishes out some tough love career advice for navigating the market: ‘You've got to make things happen for yourself’
By Preston ForeDecember 16, 2025
3 days ago
placeholder alt text
Future of Work
LinkedIn CEO says it's 'outdated' to have a five-year career plan: It's a 'little bit foolish' considering the pace AI is changing the workplace
By Sydney LakeDecember 18, 2025
19 hours ago
placeholder alt text
Success
Britain’s defense chief calls on Gen Z grads leaving university to skip corporate jobs and join the military as war with Russia becomes a growing risk
By Emma BurleighDecember 17, 2025
2 days ago

Latest in Retail

RetailWomen
Walmart’s women truckers surge thanks to $115,000 starting pay and other perks bringing in nontraditional candidates
By Marco Quiroz-GutierrezDecember 18, 2025
12 hours ago
Nathaniel Ru
RetailRestaurants
Sweetgreen co-founder is stepping down from executive role
By Redd Brown and BloombergDecember 17, 2025
1 day ago
A woman holds a colorful pink and green Birkin bag in front of her legs.
RetailLuxury
Gen Z’s reality check: Birkin resale prices slump as aspirational luxury takes a hit
By Sasha RogelbergDecember 17, 2025
2 days ago
Trump
EconomyTariffs and trade
Tariffs take a bite out of mom-and-pop stores as small business profit growth turns negative for first time in 18 months, BofA says
By Nick LichtenbergDecember 17, 2025
2 days ago
Walmart
LawCrime
33-year-old woman charged with attempted mayhem after Mississippi Walmart sells razorblade bread
By The Associated PressDecember 17, 2025
2 days ago
Shoppers in a grocery store
RetailGrocery
As Americans continue to feel the pain from tariffs and inflation, Lidl launches holiday meal deal for less than $4 per person
By Nino PaoliDecember 16, 2025
3 days ago