• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechCES

How Will Talking Cars Change Our Roads?

By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
January 8, 2016, 11:23 AM ET
Inside The 2016 Consumer Electronics Show
The Volkswagen AG BUDD-e concept long-distance electric vehicle (EV) sits on display during an unveiling event at the 2016 Consumer Electronics Show (CES) in Las Vegas, Nevada, U.S., on Tuesday, Jan. 5, 2016. Volkswagen is using this weeks CES to hark back to happier times as the scandal-burdened German carmaker presents an emissions-free concept model reminiscent of its iconic, hippie-era Microbus. Photographer: David Paul Morris/Bloomberg via Getty ImagesPhotograph by David Paul Morris — Bloomberg via Getty Images

As we enter the home stretch of CES 2016, cars have asserted themselves as a bigger part of the event than ever before. They’re electric, they’re smart—and, most of all, they’re talking to our other stuff. VW touted its electric Budd-E concept as “the car in the Internet of Things,” while Ford (F) introduced convenience features like, say, controlling your home thermostat from your steering wheel.

Always connected: #VWCES2016 showcases the car in the Internet of Things at #CES in Las Vegas pic.twitter.com/z4CJHX11L3

— Volkswagen News (@volkswagen) December 28, 2015

But those convenience and entertainment functions pale in comparison to the chatting cars will soon be doing with each other, and with the roads they drive on.

So-called vehicle-to-vehicle communication, aka V2V, aka Dedicated Short Range Communication, is a standard for wirelessly sending bursts of data between cars, and between cars and roadside data nodes. The technology gets less attention than automated driving, but it has some big advantages over the self-contained sensor systems that current prototype driverless systems are largely built around.

According to Jim Barbaresso, vice president at the infrastructure design firm HNTB and a director of the Intelligent Transportation Systems World Congress, cities are most focused on one aspect of V2V—and it’s not the one carmakers are working hardest to sell.

“Safety,” says Barbaresso, “is definitely the number one priority for public agencies when it comes to connected vehicles.”

WATCH: Cars were stars at CES:

To illustrate the benefits, Barbaresso points to a Michigan pileup last month that involved 50 vehicles on icy roads during low-visibility conditions. Even with no automation, V2V could have given drivers early warning of that looming threat.

V2V technology is set to spread further and faster than self-driving cars. The Department of Transportation is expected to release a set of rules for V2V within a matter of weeks, and those could include mandating manufacturers to include it in new cars within as little as three years.

As the technology spreads, equipped cars will become, in Barbaresso’s word, “probes” gathering and sharing data. For instance, if dozens of cars in one spot turn on their windshield wipers, that’s useful weather information for public agencies—and much more granular than standard satellite information.

Then there’s the mapping potential. “You get hundreds of thousands or millions of vehicles on a certain path, then you have data where you can build very accurate maps of your system,” says Barbaresso. “You have a universal picture of what traffic conditions are like.” That could allow agencies to manage highway routes more effectively in the short term and to make more informed decisions about future construction.

That would include not just where roads are expanded, but how they’re laid out. “(If) crash rates continue to decline,” asks Barbaresso, “do we need to have wide lanes? Do we need the clear zones that we design into today’s roadways? Can we set aside a lane or two for platooning,” which takes advantage of instant communication to reduce follow distances and put more cars on the same amount of road.

Narrowing roadways could save many millions of public dollars annually in right-of-way acquisition and construction costs.

“When cars don’t crash, things are going to change dramatically,” he says.

SIGN UP: Get Data Sheet, Fortune’s daily newsletter about the business of technology.

Many of these changes hinge, though, on the unresolved question of who gets access to vehicle data. In general, car manufacturers consider gathered data their property—and valuable property, at that. Some cities, agencies, and planners may be able to pay for access, but not all of them.

The other obvious concern about data sharing is individual privacy—DoT’s upcoming rules will hopefully set clear standards for aggregation and anonymization, giving consumers some confidence that they’re not being tracked.

About the Author
By David Z. Morris
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Meme stock GameStop pitches $56 Billion takeover of eBay
RetailRetail
Meme stock GameStop pitches $56 Billion takeover of eBay
By Cecilia D'Anastasio, Se Young Lee and BloombergMay 3, 2026
3 hours ago
Hong Kong is the hub for China’s AI IPOs. It can be so much more than that
CommentaryHong Kong
Hong Kong is the hub for China’s AI IPOs. It can be so much more than that
By Brian Wong and Tony ChanMay 3, 2026
6 hours ago
Chinese court rules firms can’t lay off workers on AI grounds
AIChina
Chinese court rules firms can’t lay off workers on AI grounds
By Victor Swezey and BloombergMay 3, 2026
12 hours ago
jason corso
Commentarydisruption
AI models are choking on junk data
By Jason CorsoMay 3, 2026
14 hours ago
Sam Altman speaks into a microphone
AILabor
Sam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technology
By Sasha RogelbergMay 3, 2026
15 hours ago
Zoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
SuccessCareers
Zoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
By Orianna Rosa RoyleMay 3, 2026
20 hours ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
3 days ago
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
By Nick LichtenbergMay 3, 2026
16 hours ago
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisMay 2, 2026
1 day ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
3 days ago
I spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market's nepo problem
Commentary
I spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market's nepo problem
By Blake O'ShaughnessyMay 3, 2026
16 hours ago
Sam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technology
AI
Sam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technology
By Sasha RogelbergMay 3, 2026
15 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.