• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Commentary

Entrepreneurs, Here’s Why It’s Time to Stop Being so Hard on Yourself

By
Tiffany Yu
Tiffany Yu
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
By
Tiffany Yu
Tiffany Yu
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
December 29, 2015, 9:11 AM ET
Photograph by Felix Chen — Ferikkusu Photography

The Entrepreneur Insider network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question “How do you run a startup with a full-time job?” is written by Tiffany Yu, founder of Diversability.

I’m a big believer in a multi-passionate life. Most people I know have a side hustle or are working on a passion project. I have a friend herein New York who is a portfolio manager and runs her own nonprofit, and another friend who is on the management team of a nonprofit and cofounded a daily text company for women.

Running a startup with a full-time job is a great way to explore different passions and entrepreneurship without the risk of being caught in a bind if the startup fails. Given that New York is one of the most expensive places to live, it wouldn’t make the most sense for me to bootstrap my startup and live off of savings without a plan in place to have alternative income.

Of course, trying to manage what two people could do as one person isn’t easy. Most importantly, time is money, and with limited time to work on my startup, I might miss out on meetings or opportunities and not be able to cross some time-intensive tasks off of my list for awhile.

Here are a few ways I’ve managed to make it work:

1. Cut down on your commitments

When I decided I was going to launch my startup, I needed to make sure I would be as invested in it as I could be outside of my full-time job. I made a list of all of my commitments (read: everything I spent my time doing—including social media) and started crossing off the ones that weren’t the best use of my time. This was energy that could be redirected to building my company. I have always had a hard time saying no, so for everything on my list, I would think, “Does this bring joy to my life or help me propel my startup forward?” If the answer was no, it was time to cut it out.

See also: The Best Way to Run a Startup With a Full-Time Job

2. Make time for self-care

While attending events and meetings plays a role in building my company, I need to make sure I am taking care of myself. As a self-proclaimed introvert, I need time for myself to recharge. That means taking a few nights—and some weekend days—off from the hustle and bustle of the city.

3. Celebrate small wins

It can be easy to get discouraged when you’re sitting at your desk at your full-time job and see one startup become an overnight success and get a ton of press. Instead of making a to-do list, make a “done list.” Write down what you did or accomplished, no matter how small, like hitting send on that email you had been sitting on for days or securing that meeting with a potential partner. At the end of the day, even on the most unproductive of days, you’ll see that you made some progress, and that can be a powerful motivator.

4. Find your tribe

Nothing can be accomplished without collaboration or partnership. When I first started thinking about my company, being a part of Dreamers//Doers helped celebrate my small wins, keep me focused, and supported me in general. It is comforting to be among like-minded people because it’s a reminder that I am not alone on this entrepreneurial journey. I am also extremely grateful for the community we have built through my company. Members of our community continue to show up and want to help with social media and marketing. It means a lot and is validating when busy people find value out of what you’re creating and want to make the time to help you succeed.

5. Be kind to yourself

Remember how lucky you are to be able to work and start a company on the side. Not everyone has the means (time and finances) to be able to do something like that. Running a startup with a full-time job is a choice, and it might not be for everyone. If you realize it’s not working, listen to your gut. Success takes time. Be patient and don’t be so hard on yourself if you’re not seeing the results you want right away.

Tiffany Yu is the founder of Diversability, an award-winning social movement to rebrand disability and the director of business development at the music network REVOLT.

Read all responses to the Entrepreneur Insider question: How do you run a startup with a full-time job?

Here’s How You Manage a Startup With a Full-Time Jobby Dani Fankhauser, cofounder of ReadThisNext.

What Every Entrepreneur Can Learn From Elon Muskby Neil Powell, cofounder of Mugnacious.

About the Authors
By Tiffany Yu
See full bioRight Arrow Button Icon
By Bethany Cianciolo
See full bioRight Arrow Button Icon

Latest in Commentary

Dr. Javier Cárdenas is the director of the Rockefeller Neuroscience Institute NeuroPerformance Innovation Center.
Commentaryconcussions
Fists, not football: There is no concussion protocol for domestic violence survivors
By Javier CárdenasDecember 12, 2025
53 minutes ago
Gary Locke is the former U.S. ambassador to China, U.S. secretary of commerce, and governor of Washington.
CommentaryChina
China is winning the biotech race. Patent reform is how we catch up
By Gary LockeDecember 12, 2025
58 minutes ago
millennial
CommentaryConsumer Spending
Meet the 2025 holiday white whale: the millennial dad spending $500+ per kid
By Phillip GoerickeDecember 12, 2025
1 hour ago
Sarandos
CommentaryAntitrust
Netflix, Warner, Paramount and antitrust: Entertainment megadeal’s outcome must follow the evidence, not politics or fear of integration
By Satya MararDecember 12, 2025
2 hours ago
CommentaryLeadership
Leading the agentic enterprise: What the next wave of AI demands from CEOs
By François Candelon, Amartya Das, Sesh Iyer, Shervin Khodabandeh and Sam RansbothamDecember 12, 2025
5 hours ago
Sarandos
CommentaryAntitrust
Netflix’s takeover of Warner Brothers is a nightmare for consumers
By Ike BrannonDecember 11, 2025
1 day ago

Most Popular

placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
2 days ago
placeholder alt text
Success
Palantir cofounder calls elite college undergrads a ‘loser generation’ as data reveals rise in students seeking support for disabilities, like ADHD
By Preston ForeDecember 11, 2025
23 hours ago
placeholder alt text
Investing
Baby boomers have now 'gobbled up' nearly one-third of America's wealth share, and they're leaving Gen Z and millennials behind
By Sasha RogelbergDecember 8, 2025
4 days ago
placeholder alt text
Economy
‘We have not seen this rosy picture’: ADP’s chief economist warns the real economy is pretty different from Wall Street’s bullish outlook
By Eleanor PringleDecember 11, 2025
1 day ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
16 days ago
placeholder alt text
Success
What it takes to be wealthy in America: $2.3 million, Charles Schwab says
By Sydney LakeDecember 11, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.