• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipDonald Trump

The Deceivingly Simple Reasons Behind Donald Trump’s Rise

Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
December 21, 2015, 11:52 AM ET
GOP Presidential Candidates Debate In Las Vegas
LAS VEGAS, NV - DECEMBER 15: Republican presidential candidate Donald Trump during the CNN Republican presidential debate on December 15, 2015 in Las Vegas, Nevada. This is the last GOP debate of the year, with U.S. Sen. Ted Cruz (R-TX) gaining in the polls in Iowa and other early voting states and Donald Trump rising in national polls. (Photo by Justin Sullivan/Getty Images)Photograph by Justin Sullivan—Getty Images

The Trump boom continues to grow, and the political pros who have missed it from day one are scrambling for explanations. Hillary Clinton, Bernie Sanders, and Martin O’Malley made sure to bash him during their debate on ABC Saturday night, and CBS News headlined, “Donald Trump dominates Democratic debate discussion on Facebook.” NBC’s Meet the Press booked him as a guaranteed high-audience guest Sunday morning. The latest polls show him with his biggest numbers yet. Absolutely no one foresaw this (least of all himself, I strongly suspect). What’s going on?

Just to put my cards on the table: I don’t think Trump should be President (or v.p. or anywhere near any position of government authority), and I’m confident he will not be. But I do think his rise is pretty easy to explain. Like it or not, he’s doing four things that effective leaders do, and doing them extremely well.

He gives voice to the feelings of many people, who become his followers. A recent piece in the Indianapolis Star based on interviews with Trump supporters notes that even though they’re starkly unlike the Ivy League billionaire, “when Donald Trump opens his mouth, they say they hear themselves.” Successful leaders have always done this. Most people yearn for someone who commands a larger stage to articulate what they’re feeling. When Trump calls for a ban on Muslims entering the U.S., and his numbers go up, that’s what he’s doing.

He shows fearlessness. For centuries, military leaders literally led armies into battle, inspiring the troops with their courage. Leaders must never show fear. When Republicans, Democrats, and commentators from left to right condemned Trump’s proposed Muslim ban, he was asked if he stood by his statement. Yes, he insisted. Conventional analysts saw this as doom. But his supporters saw it as their man standing up to the authorities who are trying to bring him down.

He shows decisiveness. Aspiring leaders should never forget that people want to be led. They are remarkably willing to support someone who makes firm decisions, and they can’t stand equivocation when they want action. Trump is never mealy-mouthed, even when he’s incoherent. When asked in last week’s debate for his views on America’s nuclear triad, his answer left no doubt that he hadn’t the remotest idea what the nuclear triad is – but he sure sounded firm and decisive, just as he does when he says Clinton “lies like crazy about everything” (as he did on Sunday) or Jeb Bush is “dumb as a rock” (as he did in a recent tweet).

He sees the path to a better tomorrow and says “follow me.” Not that he describes the path in much detail. Actual policy is not his strong suit. But giving hope is central to the leader’s job. Just as President Obama’s campaign slogan “Hope and Change” was brilliantly chosen for 2008, Trump’s “Make America Great Again!” is brilliantly chosen for today’s mood.

Trump hasn’t discovered anything new about leadership. On the contrary, he has discovered what’s old. The Republican field will be winnowed, and I suspect the content of Trump’s positions (and the lack of it) will eventually lead voters elsewhere. But whoever wants to beat him had better learn from him.

Sign up for Power Sheet, Fortune’s daily morning newsletter on leaders and leadership.

About the Author
Geoff Colvin
By Geoff ColvinSenior Editor-at-Large
LinkedIn iconTwitter icon

Geoff Colvin is a senior editor-at-large at Fortune, covering leadership, globalization, wealth creation, the infotech revolution, and related issues.

See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

From Warren Buffett to Tim Cook, these 5 Fortune 500 legends all share the same childhood job
SuccessWarren Buffett
From Warren Buffett to Tim Cook, these 5 Fortune 500 legends all share the same childhood job
By Sydney LakeApril 29, 2026
33 minutes ago
Man with glasses gesturing with his hands
C-Suitechief executive officer (CEO)
CEOs got millions after boards ‘neutralized’ the impact of tariffs. Some won’t say what it was worth
By Amanda GerutApril 29, 2026
53 minutes ago
Jensen Huang
SuccessCareers
Nvidia CEO Jensen Huang says this career path will thrive in the AI era—and drive a new Industrial Revolution
By Preston ForeApril 29, 2026
56 minutes ago
Man in blue suit and red tie.
C-SuiteMeta
Mark Zuckerberg’s AI ambitions back in the spotlight as Meta execs begin ‘moonshot’ mission for $9.5 trillion valuation and massive payouts
By Amanda GerutApril 28, 2026
6 hours ago
Elon Musk arrives at the federal courthouse as opening statements begin in the trial over Elon Musk's lawsuit against OpenAI in Oakland, California, on April 28, 2026.
LawElon Musk
Elon Musk accuses Google co-founder of loving robots as much as people: ‘Larry Page called me a ‘specieist”
By Eva RoytburgApril 28, 2026
10 hours ago
torsten slok
AIJobs
A 160-year-old paradox explains why AI will create more lawyers and accountants—not fewer, top economist says
By Jake AngeloApril 28, 2026
11 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
2 days ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
1 day ago
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
Politics
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
By Sasha RogelbergApril 24, 2026
5 days ago
Current price of gold as of April 28, 2026
Personal Finance
Current price of gold as of April 28, 2026
By Danny BakstApril 28, 2026
19 hours ago
Current price of silver as of Tuesday, April 28, 2026
Personal Finance
Current price of silver as of Tuesday, April 28, 2026
By Joseph HostetlerApril 28, 2026
19 hours ago
OPEC shocker as UAE leaves oil cartel days after negotiating swap lines with Scott Bessent’s Treasury
Energy
OPEC shocker as UAE leaves oil cartel days after negotiating swap lines with Scott Bessent’s Treasury
By Nick LichtenbergApril 28, 2026
18 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.