• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

1

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
LeadershipDonald Trump

The Deceivingly Simple Reasons Behind Donald Trump’s Rise

Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
December 21, 2015, 11:52 AM ET
GOP Presidential Candidates Debate In Las Vegas
LAS VEGAS, NV - DECEMBER 15: Republican presidential candidate Donald Trump during the CNN Republican presidential debate on December 15, 2015 in Las Vegas, Nevada. This is the last GOP debate of the year, with U.S. Sen. Ted Cruz (R-TX) gaining in the polls in Iowa and other early voting states and Donald Trump rising in national polls. (Photo by Justin Sullivan/Getty Images)Photograph by Justin Sullivan—Getty Images
Add Fortune on Google for similar content.

The Trump boom continues to grow, and the political pros who have missed it from day one are scrambling for explanations. Hillary Clinton, Bernie Sanders, and Martin O’Malley made sure to bash him during their debate on ABC Saturday night, and CBS News headlined, “Donald Trump dominates Democratic debate discussion on Facebook.” NBC’s Meet the Press booked him as a guaranteed high-audience guest Sunday morning. The latest polls show him with his biggest numbers yet. Absolutely no one foresaw this (least of all himself, I strongly suspect). What’s going on?

Just to put my cards on the table: I don’t think Trump should be President (or v.p. or anywhere near any position of government authority), and I’m confident he will not be. But I do think his rise is pretty easy to explain. Like it or not, he’s doing four things that effective leaders do, and doing them extremely well.

He gives voice to the feelings of many people, who become his followers. A recent piece in the Indianapolis Star based on interviews with Trump supporters notes that even though they’re starkly unlike the Ivy League billionaire, “when Donald Trump opens his mouth, they say they hear themselves.” Successful leaders have always done this. Most people yearn for someone who commands a larger stage to articulate what they’re feeling. When Trump calls for a ban on Muslims entering the U.S., and his numbers go up, that’s what he’s doing.

He shows fearlessness. For centuries, military leaders literally led armies into battle, inspiring the troops with their courage. Leaders must never show fear. When Republicans, Democrats, and commentators from left to right condemned Trump’s proposed Muslim ban, he was asked if he stood by his statement. Yes, he insisted. Conventional analysts saw this as doom. But his supporters saw it as their man standing up to the authorities who are trying to bring him down.

He shows decisiveness. Aspiring leaders should never forget that people want to be led. They are remarkably willing to support someone who makes firm decisions, and they can’t stand equivocation when they want action. Trump is never mealy-mouthed, even when he’s incoherent. When asked in last week’s debate for his views on America’s nuclear triad, his answer left no doubt that he hadn’t the remotest idea what the nuclear triad is – but he sure sounded firm and decisive, just as he does when he says Clinton “lies like crazy about everything” (as he did on Sunday) or Jeb Bush is “dumb as a rock” (as he did in a recent tweet).

He sees the path to a better tomorrow and says “follow me.” Not that he describes the path in much detail. Actual policy is not his strong suit. But giving hope is central to the leader’s job. Just as President Obama’s campaign slogan “Hope and Change” was brilliantly chosen for 2008, Trump’s “Make America Great Again!” is brilliantly chosen for today’s mood.

Trump hasn’t discovered anything new about leadership. On the contrary, he has discovered what’s old. The Republican field will be winnowed, and I suspect the content of Trump’s positions (and the lack of it) will eventually lead voters elsewhere. But whoever wants to beat him had better learn from him.

Sign up for Power Sheet, Fortune’s daily morning newsletter on leaders and leadership.

About the Author
Geoff Colvin
By Geoff ColvinSenior Editor-at-Large
LinkedIn iconTwitter icon

Geoff Colvin is a senior editor-at-large at Fortune, covering leadership, globalization, wealth creation, the infotech revolution, and related issues.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

Young worker at desk
SuccessGen Z
Remote-first fintech giant Revolut is making the office compulsory for new Gen Z grads—and they’ll earn flexibility like their peers after one year
By Emma BurleighJune 30, 2026
5 hours ago
Henry Kravis
SuccessCareers
Wall Street billionaire turned an hour meeting with Disney’s cofounder into an entire day together—all he did was read a report most analysts ignored
By Preston ForeJune 30, 2026
5 hours ago
Bill Gates (left) and Warren Buffett
SuccessWarren Buffett
Warren Buffett breaks from a ‘lifetime’ pledge to the Gates Foundation as the Epstein fallout deepens
By Sydney LakeJune 30, 2026
6 hours ago
kean
PoliticsElections
New Jersey Republican to reappear in Congress after unexplained 4-month absence
By Mike Catalini and The Associated PressJune 30, 2026
8 hours ago
swiss
EuropeHeat
It’s so hot in Switzerland that yodelers are standing in fountains
By Jez Fielder and The Associated PressJune 30, 2026
8 hours ago
wb
CommentaryLeadership
I grew BDO from $600 million to $3.4 billion. Here’s the 3-part formula that made it possible
By Wayne BersonJune 30, 2026
8 hours ago

Most Popular

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
6 days ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
3 days ago
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
AI
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
By Catherina GioinoJune 29, 2026
23 hours ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
Environment
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
By Catherina GioinoJune 28, 2026
3 days ago
Current price of oil as of June 29, 2026
Personal Finance
Current price of oil as of June 29, 2026
By Joseph HostetlerJune 29, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.