Adidas Could Be Selling Off Another of Its Brands

Adidas Lowers It's Yearly Outlook Based On Turmoil In Russia

NEW YORK, NY - JULY 31: An Adidas store is viewed in Manhattan on July 31, 2014 in New York City. The German sporting goods manufacture surprised investors with a profit warning on Thursday that lowered its shares by as much as 16%. Blaming currency issues, lower consumer spending in Russia, poor golf-equipment sales and other issues, Adidas said second-quarter net profit fell 16% from the year-earlier. (Photo by Spencer Platt/Getty Images)

Photograph by Spencer Platt — Getty Images

German athletics company Adidas is looking to sell its hockey-gear subsidiary CCM, reports the New York Post.

Adidas declined to comment to the Post, and did not immediately return calls to Fortune.

CCM is a major player in the hockey industry. Players with endorsement deals include mega-stars like Sidney Crosby, John Tavares, Carey Price and wunderkind 18-year-old Connor McDavid.

Selling CCM, the Post notes, would continue Adidas’ departure from the sports gear market. The company is currently exploring a sale of golf club manufacturer TaylorMade.

Adidas tried to sell CCM in 2013 for $150 million but couldn’t get the deal done.