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RetailGameStop

Here’s Why Shares of GameStop are Tanking

By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
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By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
November 23, 2015, 10:19 AM ET
A shopper looks at a advertisement circular while shopping at a GameStop Corp. store in San Francisco, California, U.S. on Tuesday March 24, 2015.  GameStop Corp., is expected to release earnings figures on March 26. Photographer: David Paul Morris/Bloomberg
A shopper looks at a advertisement circular while shopping at a GameStop Corp. store in San Francisco, California, U.S. on Tuesday March 24, 2015. GameStop Corp., is expected to release earnings figures on March 26. Photographer: David Paul Morris/BloombergPhotograph by David Paul Morris — Getty Images

GameStop shares tumbled Monday after the video game retailer reported weaker than expected sales even as it tried to reassure investors that full-year targets are still achievable.

The stock slid more than 17% on Monday morning, after GameStop (GME) reported third-quarter same-store sales slid 1.1% while overall net sales dropped 3.6% to $2.07 billion. Analysts had expected same-store sales to rise 3.4%, according to a survey conducted by Consensus Metrix. The overall sales total also fell short of expectations.

New hardware sales were hit especially hard during the quarter, slumping 20%, while new software sales dropped 9.3%.

In a press release, CEO Paul Raines blamed lower than expected new software and hardware sales and delays in the company’s Technology Brands store openings, a segment that includes Simply Mac and Spring Mobile stores. Simply Mac sells Apple (AAPL) products and repair services, while Spring Mobile sells post-paid AT&T (T) services and wireless products. Those stores help GameStop diversify beyond its core video game business.

Raines tried to assuage concerns by saying GameStop’s expectations for the full year had not changed, including its profit target. He said he expects a solid slate of new video games, as well as contributions from the AT&T and Apple businesses, should drive fourth-quarter results. One hit expected to generate a lot of interest this holiday season is Electronic Arts’ (EA) Star Wars Battlefrontgame.

BB&T analyst Anthony C. Chukumba said his rating and price target on GameStop were “under review” pending the company’s earnings call with investors.

“We believe the company’s performance is even more concerning given the fact it should theoretically be hitting the “sweet spot” of the current video game console cycle,” he wrote.

About the Author
By John KellContributing Writer and author of CIO Intelligence

John Kell is a contributing writer for Fortune and author of Fortune’s CIO Intelligence newsletter.

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