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Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

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Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

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'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

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Tech

One statistic which is great news for Apple

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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October 30, 2015, 11:56 AM ET
185102598
Man Using Smartphone and Digital TabletPhotograph by Getty Images
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A new Pew study has some potentially great news for Apple: 32% of adults in the U.S. don’t yet having smartphones.

“Fully 68% of adults now have a smartphone, nearly double the share that Pew Research Center measured in its first survey on smartphone ownership in mid-2011,” according to the research. “At that point, 35% of adults had smartphones.”

That could well prove an opportunity for Apple, which as of last year was determined to have a 42% share of the U.S. smartphone market, according to NPD Group.

Unsurprisingly, those aged 65+ are least likely to have smartphones (just 30%), according to the research, while those from ages 18 to 29 are most likely (86%).

But there’s bad news for one type of device: e-readers. In fact, the study found that its popularity has declined since just last year. “Some 19% of adults report owning an e-reader – a handheld device such as a Kindle or Nook primarily used for reading e-books,” according to Pew. “This is a sizable drop from early 2014, when 32% of adults owned this type of device.”

Interestingly, women (22%) are more likely than men (15%) to own such a device.

Check out the full study here.

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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