• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

3

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

3

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
TechIBM

IBM buying The Weather Company is literally a joke on Twitter

By
Jen Wieczner
Jen Wieczner
Down Arrow Button Icon
By
Jen Wieczner
Jen Wieczner
Down Arrow Button Icon
October 30, 2015, 2:59 PM ET
Courtesy of IBM

When IBM announced it was buying The Weather Company this week, not everyone took the deal seriously. After all, the legacy computer company nicknamed Big Blue has long been pursuing the cloud in the technological sense of the word, beefing up its data analytics business. Was it possible IBM (IBM) mixed up the type of cloud it desired, and instead bought a group of experts in cumulus, fog, and rain-producing varieties?

The jokes pretty much wrote themselves—though that didn’t stop Twitter (TWTR) users from attempting many of their own online (see below). IBM is actually buying The Weather Company’s digital assets, including weather.com, which run on advanced cloud-based technology (on earthbound servers somewhere, not in the sky) to enhance its growing Watson big data services. The acquisition does not actually include The Weather Channel, the meteorological company’s TV arm, as some people tweeted erroneously in their jokes. (Were IBM or TWC in on the joke? Neither responded to a request for comment.) Read on for a selection of cloud-computing comedy:

https://twitter.com/Cryo/status/659369885991088129

Nice one on IBM, the weather (incl cloud) and buzzwords, from @jennifersaba @Breakingviews https://t.co/shpHhKTfNu pic.twitter.com/zkwUul9PNL

— Richard Beales (@richardbeales1) October 28, 2015

https://twitter.com/USAMensaDropout/status/659134416443297792

IBM to acquire Weather Channel in a huge mistake over an executive's misunderstanding of TWC's "cloud prediction" abilities

— Ben (@innismir) October 27, 2015

https://twitter.com/fart/status/659396322718449664

Is there some tongue in cheek activity around the rumour that IBM wants to buy The Weather Channel to enhance its cloud computing platform?

— David L. Smith (@mediadls) October 19, 2015

IBM is buying The Weather Company. I am sure there is a joke here.

— Carl (@cloudycarl) October 28, 2015

Expecting a lot of "cloud computing" jokes over the next few days as a result of IBM-Weather Channel deal.https://t.co/qZLxGjIE46

— Eric Holthaus (@EricHolthaus) October 28, 2015

Keep your umbrella handy… IBM to acquire Weather Company https://t.co/1L5ZeIHqGC #IBMCloud pic.twitter.com/33a0P9BSKS

— Steve Robinson (@Robinsonsj) October 28, 2015

https://twitter.com/umeshunni/status/659424087262019584

https://twitter.com/jmcduling/status/659192231434129408

#IBM puts the clouds in #cloud computing with it's acquisition of the Weather Company https://t.co/GahBKhnipg pic.twitter.com/ISUaejlYBB

— LogicalisAgileDC (@logicalisagile) October 30, 2015

IBM to buy Weather Channel parent co because of its "cloud technology." Sometimes the gags write themselves BUY $IBM https://t.co/kayZZo6IJF

— TradeIt (@TradeIt) October 28, 2015

#IBM acquires #weatherchannel – they need to buy the rights to weather with you, get off of my cloud and sunshine of your life

— Phil Hassey (@PHassey) October 28, 2015

I musn't make a cloud computing joke…
I musn't make a cloud computing joke…
I musn't make a cloud computing joke…https://t.co/0Or8dOrDtV

— Matthew Mark Miller (@DataMiller) October 28, 2015

https://twitter.com/treyford/status/659707966543822848

@treyford @Infosecjen @alexcpsec and here I thought that was a joke when I saw it earlier

— Tayatranscends @ Bluesky (@tayatranscends) October 29, 2015

Obligitory IBM confused about what cloud actually means joke https://t.co/HKz5b0sTEz

— Adley Bowden (@adleyb) October 28, 2015

https://twitter.com/tigercubdigital/status/659460138642853888

About the Author
By Jen Wieczner
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Elon Musk stands behind the Nasdaq opening bell and in front of a "SpaceX" background.
Startups & VentureSpaceX
Founders Fund, Andreessen Horowitz, Valor, and the biggest VC winners from SpaceX’s IPO
By Allie GarfinkleJune 12, 2026
3 hours ago
Sven Gerjets, chief technology officer at Gap, speaks on stage on a panel at Fortune Brainstorm Tech 2026.
Future of WorkBrainstorm Tech
Why companies are treating AI as a strategic partner rather than a passive technology, and how to avoid an ‘AI hangover’
By Sebastian HerreraJune 12, 2026
3 hours ago
Elon Musk stands behind the Nasdaq opening bell and in front of a "SpaceX" background.
Future of WorkElon Musk
Despite his new trillionaire status, Elon Musk says money ‘will stop being relevant’ in the future because of AI
By Sasha RogelbergJune 12, 2026
4 hours ago
AI was supposed to cut health care costs. One of its first jobs was charging you more, PwC report shows
AIHealth Care Service
AI was supposed to cut health care costs. One of its first jobs was charging you more, PwC report shows
By Whizy Kim and Tech BrewJune 12, 2026
5 hours ago
paul
AIWorld Cup
Machine learning gives the U.S. a 1% chance of winning the World Cup final in its own backyard
By Achim Zeileis and The ConversationJune 12, 2026
5 hours ago
DoorDash wants you to stop scrolling and just tell its new AI chatbot what you’re hungry for
RetailDoorDash
DoorDash wants you to stop scrolling and just tell its new AI chatbot what you’re hungry for
By Dave Lozo and Morning BrewJune 12, 2026
5 hours ago

Most Popular

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
3 days ago
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
Investing
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
By Jim EdwardsJune 12, 2026
13 hours ago
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
2 days ago
Current price of oil as of June 11, 2026
Personal Finance
Current price of oil as of June 11, 2026
By Joseph HostetlerJune 11, 2026
1 day ago
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
Success
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
By Catherina GioinoJune 11, 2026
1 day ago
Current price of oil as of June 12, 2026
Personal Finance
Current price of oil as of June 12, 2026
By Joseph HostetlerJune 12, 2026
10 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.