• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

2

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow

1

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

2

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Leadership

Here’s how women can use ‘gender judo’ to get ahead at work

By
Katherine Reynolds Lewis
Katherine Reynolds Lewis
Down Arrow Button Icon
By
Katherine Reynolds Lewis
Katherine Reynolds Lewis
Down Arrow Button Icon
October 28, 2015, 10:10 AM ET
Image by Sharon Kane — Getty Images
Add Fortune on Google for similar content.

A recent essay by Jennifer Lawrence on Hollywood’s gender pay gap has revived the discussion about women negotiating salary and navigating the business world with confidence. Lawrence wrote in Lena Dunham’s Lenny newsletter of her regret at failing to negotiate her salary for American Hustle and said, “there was an element of wanting to be liked that influenced my decision to close the deal without a real fight.”

As much as I applaud Lawrence’s candor, some of the responses I’ve seen run the risk of putting women at an even bigger disadvantage by giving blanket advice to simply ask for more money or to stop using certain phrases and words in email, like “Does this make sense?” or “just.” This well-meaning advice is more likely to backfire because our society, like it or not, has certain expectations for how women and men behave.

Decades of sociological research document that when members of either gender act counter to these stereotypes, they’re penalized. For men who are stay-at-home dads, this can take the form of exclusion from playgroups or the PTA inner circle. For corporate women, this can be a stalled career due to a reputation as “witchy” or “not a team player,” based on the same behavior that wins men promotions.

Often, people impose these penalties unconsciously, a phenomenon known as implicit bias. One study found that both men and women were twice as likely to hire a male candidate for a job that required math, as compared to a woman applicant with identical skills. Another experiment put musicians behind screens for their auditions and found that symphony orchestras were 50% more likely to advance women in the hiring process when their gender wasn’t evident. In a sad irony, some research shows that the more that a company promotes its culture as meritocratic, the bigger the gender disparities in pay raises.

 

I’m not saying this is right. Nor am I admitting defeat. I believe we should all seek to change these restrictive gender stereotypes. But I’m not going to stand by silent while fired-up young feminists demand equal pay in a way that is almost certain to fail, given the realities of the world we live in now.

Lawrence writes that when hackers disclosed the pay discrepancy between her and her male co-stars, she wasn’t mad at Sony Pictures (SNE), she was mad at herself for giving up early. To me, she should’ve been mad at our pervasive social norms. Her worry about not being seen as likable shows she was intuiting something that decades of research have shown: Women who try to negotiate salary hurt their own chances. “Perceptions of niceness and demandingness explained resistance to female negotiators,” says one negotiation study by Harvard and Carnegie Mellon University researchers subtitled “Sometimes it does hurt to ask.”

As opposed to outright gender discrimination, this kind of subtle gender bias is harder to prove and even harder to ferret out. Scholar Joan C. Williams has documented the four patterns of gender bias that confront women at work:

  • The tightrope: the delicate balance between being too feminine (weak) or too masculine (abrasive).
  • Prove it again: always having to demonstrate our value, while men can coast on their past accomplishments.
  • Maternal wall: being counted out professionally after having children.
  • Tug-of-war: being judged more harshly by other women, or seen as competition.

 

Williams argues persuasively that in order to overcome these biases, rather than imitating men, we should look for ways to harness our femininity and turn these biases to our advantage, what she calls “gender judo.”

“You have to walk a tightrope between being too feminine and therefore not competent or too masculine and therefore not a team player or lacking social skills and emotional intelligence,” explains Williams, a law professor and director of the Center for WorkLife Law at the University of California, Hastings.

For example, when negotiating your salary, instead of pushing for more money for yourself—which is accepted masculine behavior—frame the request for money as resources needed for the group or organization to succeed, which is more in line with typical, nurturing female behavior. Another tip: Dramatically ramp up your level of personal warmth.

“You ask for what you want but do so with a smile, do so with personal warmth,” Williams suggests. “The high-level women I talk to very consistently say they spend a lot more time than their male colleagues did getting to know people, getting to know about their personal lives.”

There’s no question that this is a controversial position to take. Many feminists object to the idea that women should modulate their behavior to cater to old-fashioned norms, because it’s a concession that reinforces those very stereotypes we’re hoping to overcome. To a certain extent, Williams agrees: If you already have an assertive style that’s working, then don’t change a thing.

But if you’re new to the workforce or running into mysterious career roadblocks, consider the idea that you may be acting counter to these hidden gender tripwires. Educate yourself on Williams’s patterns of bias, or consult a mentor in your field before high-stakes meetings or decisions, so you’re well-prepared to present yourself and your case in the most palatable way for the decision makers to say yes.

Unfortunately, succeeding in the modern workplace isn’t as simple as reading a few blog posts and scrubbing weak words from your vocabulary. It’s a good start, but the issue requires a nuanced understanding of how women are viewed, both by men and other women, and careful thought about how to end-run the disadvantages you face.

In her essay, Lawrence describes speaking her mind and giving her opinion in a blunt way. “The man I was working with (actually, he was working for me) said, ‘Whoa! We’re all on the same team here!’ As if I was yelling at him,” she wrote. “All I hear and see all day are men speaking their opinions, and I give mine in the same exact manner, and you would have thought I had said something offensive.”

Lawrence is not the only woman bewildered by this double standard. The more that we all can become educated about how unconscious gender bias and stereotypical expectations influence our perceptions of each other, the better. But until the day that these biases are gone, I will continue to practice gender judo as needed—and I urge all female readers to follow my lead.

About the Author
By Katherine Reynolds Lewis
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Leadership

lebron
Arts & EntertainmentSports
LeBron James, the only billionaire currently active in the NBA, signs a minimum contract with the Philadelphia 76ers
By Catherina GioinoJuly 24, 2026
2 hours ago
Wealthy man in car
SuccessMillionaires
120 millionaires have signed a letter begging the British government to tax them more: ‘We can afford it’
By Emma BurleighJuly 24, 2026
3 hours ago
This CEO once bought a bankrupt furniture company for $80,000. At 95, he’s now given away millions
Successphilanthropy
This CEO once bought a bankrupt furniture company for $80,000. At 95, he’s now given away millions
By Sydney LakeJuly 24, 2026
3 hours ago
WPP’s sweeping restructure could save £500 million—the bigger challenge might be winning over workers 
C-SuiteWPP
WPP’s sweeping restructure could save £500 million—the bigger challenge might be winning over workers 
By Sam BirchallJuly 24, 2026
3 hours ago
Inside Larry Culp’s playbook for fixing GE
NewslettersCFO Daily
Inside Larry Culp’s playbook for fixing GE
By Sheryl EstradaJuly 24, 2026
6 hours ago
From near-collapse to $689 billion: Inside Larry Culp’s turnaround of GE
NewslettersCEO Daily
From near-collapse to $689 billion: Inside Larry Culp’s turnaround of GE
By Shawn TullyJuly 24, 2026
8 hours ago

Most Popular

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Big Tech
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
1 day ago
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
2 days ago
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Economy
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
By Sasha RogelbergJuly 23, 2026
1 day ago
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
11 hours ago
Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
Personal Finance
Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
By Joshua HongJuly 23, 2026
1 day ago
Current price of oil as of July 23, 2026
Personal Finance
Current price of oil as of July 23, 2026
By Joseph HostetlerJuly 23, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.