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RetailStarbucks

Check out Starbucks’ spooky new drink for Halloween

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
October 26, 2015, 5:39 PM ET
Photo courtesy of Starbucks

Starbucks has conjured up a new drink just in time for Halloween. Dubbed the “Frappula Frappucino,” the new brew will be offered from October 28 to the end of the month, the company announced Monday.

The drink is inspired by vampires, as you can tell from the bloody-looking use of raspberry syrup. It also features white chocolate sauce, milk mocha sauce and, of course, whipped cream.

As CNBC notes, this isn’t the only time Starbucks has looked to tap into the Halloween craze with a new beverage. Last year, the company created the “Franken Frappuccino,” which included green tea for a ghoulish appearance.

The move comes before Starbucks reports fourth-quarter earnings on October 29.

Earlier this month, news came out that company may soon open up shop in Italy.

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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