• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailBeer

SABMiller yields to improved AB InBev offer

By
Geoffrey Smith
Geoffrey Smith
Down Arrow Button Icon
By
Geoffrey Smith
Geoffrey Smith
Down Arrow Button Icon
October 13, 2015, 5:05 AM ET
Bottles of Budweiser beer sit on display at a pub in Hornchu
UNITED KINGDOM - JUNE 27: Bottles of Budweiser beer sit on display at a pub in Hornchurch, Essex, on Friday, June 27, 2008. Inbev NV, the Belgian brewer pursuing a takeover of Anheuser-Busch Cos., may have to offer an additional $7 billion to persuade the U.S. company's board to sell. (Photo by Chris Ratcliffe/Bloomberg via Getty Images)Photograph by Chris Ratcliffe — Bloomberg/Getty Images

The Dell-EMC deal was 2015’s biggest for all of a day.

The world’s two largest brewing groups are to merge after all, as SABMiller Plc (SBMRY) decided to recommend a slightly improved (but still informal) offer from its larger rival Anheuser-Busch InBev (BUD).

The merger, which values SABMiller’s equity at $104 billion, will bring together companies that currently account for one in every three beers drunk across the planet, creating a group that will be either no. 1 or no. 2 in virtually every major market in the world.

SABMiller said in a statement Tuesday morning that the two companies had agreed ‘in principle’ to a deal very similar to the one outlined last week, after ABI raised its offer one last time. The U.S.-Belgian conglomerate sweetened its terms to smaller shareholders by some 4.3% to 44 British pounds a share, and the terms for the strategic shareholders who control 41% of SABMiller’s stock by 4.1% to the equivalent of GBP39.03.

In addition, SABMiller will be able to pay its current shareholders nearly $2 billion ($1.22 a share) in dividends for the period up to March 2016, and will be entitled to a $3 billion break fee from ABI if the deal fails to complete.

The only other significant difference from last week’s offer was that ABI committed to make the “best efforts” to secure regulatory clearances required for the deal, a wording that could leave it liable for compensation if it fails to get antitrust clearance in key markets. Last week, SABMiller had complained that ABI had no plan for ensuring antitrust approval in the U.S. and China, where a combination of the two would be unacceptable for local regulators.

Altria Inc. (PM), which owns 27% of SABMiller, had already signalled its approval to accept last week’s offer, but the BevCo holding company of the Colombian-based Santo Domingo family had held out, persuading the board to reject the offer.

Under takeover rules in the U.K., where SABMiller has its primary listing, ABI was required to make a formal offer by Wednesday evening in London, or else withdraw its interest, after having declared its intention to bid last month. The deadline for a formal offer has now been extended to Oct. 28. In the meantime, the two companies still note that “there is no certainty that a formal offer will be made.”

SABMiller’s shares leapt in reaction to the news. By midday in London, they were 9% higher, easily the biggest gainers on the London Stock Exchange. ABI’s shares in Brussels rose a more modest 2.4%.

However, the stock market is still obviously not convinced that the deal will go through. Despite surging, SABMiller’s shares were still over 10% short of the GBP45 level promised by ABI. That reflects concerns that antitrust issues will either wreck the deal completely, or only be given in return for a much more drastic slimming-down than currently expected in markets like the U.S. and China.

About the Author
By Geoffrey Smith
See full bioRight Arrow Button Icon

Latest in Retail

millennial
CommentaryConsumer Spending
Meet the 2025 holiday white whale: the millennial dad spending $500+ per kid
By Phillip GoerickeDecember 12, 2025
1 day ago
McDonald
RetailRetail
Lululemon CEO Calvin McDonald to step down as quarterly profit dips 13%
By Anne D'Innocenzio and The Associated PressDecember 12, 2025
1 day ago
Sarandos
CommentaryAntitrust
Netflix, Warner, Paramount and antitrust: Entertainment megadeal’s outcome must follow the evidence, not politics or fear of integration
By Satya MararDecember 12, 2025
1 day ago
InvestingMarkets
Retail investors drive stocks to a pre-Christmas all-time high—and Wall Street sees a moment to sell
By Jim EdwardsDecember 12, 2025
1 day ago
Five panelists seated; two women and five men.
AIBrainstorm AI
The race to deploy an AI workforce faces one important trust gap: What happens when an agent goes rogue?
By Amanda GerutDecember 11, 2025
2 days ago
Oreo
RetailFood and drink
Zero-sugar Oreos headed to America for first time
By Dee-Ann Durbin and The Associated PressDecember 11, 2025
2 days ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
1 day ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
22 hours ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
21 hours ago
placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
3 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.