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Shares in KFC parent company dive on earnings miss

TIANJIN, CHINA - 2015/02/21: A KFC restaurant hangs up China's national flags in lunar new year.  KFC restaurants in China will start selling freshly ground coffee in 2015 to become a lower-cost “premium” alternative to Starbucks. The initiative began earlier this year and is expected to perform in 2,500 KFCs in China by the end of this year. (Photo by Zhang Peng/LightRocket via Getty Images)TIANJIN, CHINA - 2015/02/21: A KFC restaurant hangs up China's national flags in lunar new year.  KFC restaurants in China will start selling freshly ground coffee in 2015 to become a lower-cost “premium” alternative to Starbucks. The initiative began earlier this year and is expected to perform in 2,500 KFCs in China by the end of this year. (Photo by Zhang Peng/LightRocket via Getty Images)
A KFC restaurant hangs up China's national flags in lunar new year.Photograph by Zhang Peng — Getty Images

It was not a good day for Yum Brands (YUM), who saw a massive earnings miss result in a big dive on the stock market.

The big failure for Yum — the parent company of KFC, Taco Bell, and Pizza Hut — came in China, where same-store sales rose just 2%. Expectations were that sales in the country would rise by closer to 10% in a bounceback from a supplier scandal last year, reported CNBC.

Earnings per share ended up at $1, up from $0.87 but not meeting the analyst expectation of $1.07. Revenues were $3.43 billion versus an expected $3.67 billion.

Shares are tanking in the aftermath of the bad report, with prices down as much as 18% in after-hours trading.

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