Target to become second outside retailer to sell Apple Watch

October 2, 2015, 3:46 PM UTC
Apple Watches in new colors are displayed during an Apple media event in San Francisco
Apple Watches in new colors are displayed during an Apple media event in San Francisco, California, September 9, 2015. REUTERS/Beck Diefenbach - RTSE2Y
© Beck Diefenbach / Reuters REUTERS

Target (TGT) said on Friday it would begin selling the Apple Watch this month, becoming the second U.S. retailer other than Apple itself to stock the popular device.

The chic discount retailer, which already sells plenty of Apple products like the iPad and iPhone, said it would start offering the watch online starting October 18. Target will have them at some stores this week and in all 1,800 or so of its locations by Oct. 25th.

Target will sell 20 models, in both 38mm and 42mm sizes, including the space gray and rose gold colors. It will have a wider variety online.

In August, Best Buy (BBY) began selling the device at some stores and has accelerated the rollout to other locations based on its early success there. Best Buy had initially planned to have the watches in 300 stores by the holiday season, but instead hustled to get them into all of its big-box stores in September.

“Demand for Apple Watch has been so strong in the stores and online,” Best Buy CEO Hubert Joly told Wall Street analysts on a conference call in August.

Those efforts are part of a deepening collaboration with Apple (AAPL): Best Buy is currently updating its Apple shop-in-shops at hundreds of stores, including new fixtures and more display tables for phones, computers, and tablets.

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