• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
TechDrones

Drone revolution: More unmanned aerial vehicles to take to the sky

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
September 22, 2015, 8:15 AM ET
A drone is flown for recreational purposes in the sky above Old Bethpage, New York on September 5, 2015.
A drone is flown for recreational purposes in the sky above Old Bethpage, New York on September 5, 2015.Photograph by Bruce Bennett — Getty Images
Add Fortune on Google for similar content.

People could soon see more drones in the sky thanks, in part, to leading chip manufacturer Qualcomm (QCOM).

The company recently announced it was launching a new platform called Snapdragon Flight, which will make it easier (and cheaper) for companies to create unmanned aerial vehicles (UAVs). The new technology is based on the Qualcomm Snapdragon 801 processor—commonly found in smartphones and tablets—and provides everything from computing power to other key functions on a single processor. With Snapdragon, companies will now be able to buy a single chip, rather than the several they need to buy now to get a UAV in the air. The result is a much lower upfront cost that could be passed on to consumers. Snapdragon Flight will aim at getting UAVs running on its platform in the first half of 2016.

“The Snapdragon Flight will enable shorter development times, and smaller, light, easier to fly consumer drones with advanced features such as 4K camera, and sophisticated navigation,” said Hugo Swart, Qualcomm senior director and head of Internet of Things consumer electronics. It’s smartphone technologies that “will unlock the drone ecosystem.”

One may argue, however, that a drone revolution is already underway. Mary Meeker, partner at Kleiner Perkins Caufield Byers, believes the consumer drone market will grow 167% year-over-year, while worldwide drone shipments could reach 4.3 million units in 2015, netting total revenue of $1.7 billion by year’s end.

Several tech companies are now vying for control of the market. Sony (SNE) in July announced a collaboration with Japan-based ZMP to start a joint venture called Aerosense. The company will develop a platform for drone technology aimed at enhancing the usability of drones in the corporate world. Earlier this year, GoPro (GPRO), maker of the wildly popular action camera, said that it’s planning to launch a drone outfitted with its camera technology in 2016. In an interview with Fortune, Charlie Anderson, senior research analyst at Dougherty Markets, said that GoPro’s drone business, alone, could help it secure “hundreds of millions of dollars” in new revenue.

Meanwhile, some of the world’s largest technology companies are also investing heavily in drones. Last year, Google (GOOGL) acquired Titan Aerospace, a company that was building drones designed to stay aloft for extremely long periods of time. Titan has since been folded into Google’s Project Loon division, which aims at beaming Internet connectivity to parts of the world where it’s not readily available. A drone could make expedite that effort. Google is also working on a drone-based delivery system, called Project Wing. while tech competitor Amazon (AMZN) is currently testing a similar service, called Prime Air, that would deliver packages to customer homes.

Meanwhile, the market for consumer-flying drones is alive and well. DJI, 3DRobotics, and Yuneec, among others, offer higher-end drones that consumers can buy and fly. Although major technology companies haven’t moved into that space just yet, the Consumer Electronics Association (CEA) said in February that the consumer drone market in the U.S. could grow to over $1 billion by 2018, once major companies join in and government regulators catch up with the growing trend.

The biggest bottleneck (and hindrance to industry growth) in the drone market now may be government regulators. The Federal Aviation Administration (FAA) currently regulates consumer drones under the same laws as model airplanes. Commercial drones, however, are governed by commercial aircraft laws. Several prominent companies, including Google, have lobbied the U.S. government to ease restrictions on drones and make it easier to get UAVs in the air.

“It’s like having two sets of rules, one for using claw hammers and one for operating wrecking balls, and nothing in between,” Forrester Research wrote about U.S. regulations in a recent research note.

While most interested organizations, including companies and the CEA, believe that the FAA will draw up sensible drone rules within the next few years, the risks are high. As Forrester notes, the U.S. has five times more planes in the air on any given day than the next-busiest country. Helicopters add even more air traffic. Within 20 years, the CEA estimates 1 million drones will be in the air each day in the US. Adding drones to the mix, in other words, is cause for concern, and has forced the FAA to take its time and only gently dip its toe in the UAV waters.

Still, technology companies are anxious to take flight. The FAA has recently allowed certain test flights to be run and has loosened some restrictions as it works on rules regarding key aspects of drone safety. One of the sticking points in drone safety is whether operators should be forced to see their drones while it’s in flight. Removing that requirement could quickly grow the drone market. Still, even small moves have encouraged more development in drones.

“Since the FAA has been opening for more exceptions for U.S. companies to test drones, we see increasing interest in development and new products come to the market in a short time frame,” Swart said.

Simply put, a perfect storm is slowly starting to develop. A new platform is available to device makers that want to build drones for consumers at a more cost-effective rate than they’re accustomed to. Meanwhile, major companies are finding ways to bring drones into their product mixes while lobbying the government to move more quickly on adopting regulations that would ultimately allow them to more freely roam the skies. All signs, in other words, point to drones becoming big business in the next few years.

“We think this is just the start for a bigger market,” Swart said.

Sign up for Data Sheet, Fortune’s daily newsletter about the business of technology.

For more about drone technology, check out the following Fortune video:

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

orson
CommentaryOpenAI
We got California to intervene about OpenAI’s corporate switch from nonprofit status. It’s time for the SEC to come to the table
By Orson Aguilar and Catherine BracyJuly 22, 2026
4 hours ago
A woman observes stock trends on her smartphone while a computer screen displays financial graphs.
NewslettersCFO Daily
Beyond SpaceX: Why great IPOs depend on more than first-day demand
By Sheryl EstradaJuly 22, 2026
4 hours ago
Arrakis cofounder and CEO Rafael Quintanilla.
Startups & VentureVenture Capital
Exclusive: Arrakis, betting AI’s biggest payoff is in industrial sectors not office work, emerges from stealth with $38 million in venture funding
By Jeremy KahnJuly 22, 2026
4 hours ago
ls
Commentarybooks
Confessions of an award-winning AI memoirist — the ‘slop’ debate isn’t really about good writing, and you know it
By Luke StoffelJuly 22, 2026
5 hours ago
b
Commentarythe future of work
Manpower President: The future of work question that even CEOs can’t answer
By Becky FrankiewiczJuly 22, 2026
5 hours ago
nela
Successdisruption
Exclusive: Stanford and ADP have new payroll data on Gen Z women losing ground to men in the job market—and AI isn’t the main culprit
By Nick LichtenbergJuly 22, 2026
5 hours ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
2 days ago
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
By Jeremy Kahn and Emily ForliniJuly 21, 2026
21 hours ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
1 day ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
2 days ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
1 day ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.