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Budweiser doesn’t like this brewer’s ‘Queen of Beer’ campaign

August 24, 2015, 3:43 PM UTC
Bottles of Budweiser beer sit on display at a pub in Hornchu
UNITED KINGDOM - JUNE 27: Bottles of Budweiser beer sit on display at a pub in Hornchurch, Essex, on Friday, June 27, 2008. Inbev NV, the Belgian brewer pursuing a takeover of Anheuser-Busch Cos., may have to offer an additional $7 billion to persuade the U.S. company's board to sell. (Photo by Chris Ratcliffe/Bloomberg via Getty Images)
Photograph by Chris Ratcliffe — Bloomberg/Getty Images

Budweiser is an American lager that thinks (and markets) itself as the “King of Beer.” It also wants to dethrone a purported queen.

There is a bit of a turf war brewing between Budweiser brewer Anheuser-Busch InBev (BUD) and a tiny California craft brewer named She Beverage Co., which last year registered “The Queen of Beer” phrase and began to launch sales at retailers and restaurants in April. Anheuser-Busch is opposing the use of the phrase, the Associated Press reported. Anheuser-Busch says the marketing that She Beverage is using is “virtually identical” to how it markets Budweiser.

Anheuser-Busch, which filed a notice of opposition last week, wasn’t immediately available to comment on the case.

Five beers are sold under the She Beer label, including a “Red Head” Red Intense Lager, and a “Dirty Blonde” California Citrus Amber.