• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

This Tesla alum’s all-electric buses could already be in your city

By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
August 24, 2015, 2:45 PM ET
Green electric bus
It's a bus! But it's electric!ProTerra

It has the fastest 0-20mph acceleration ever recorded in its class. It can go 200 miles on a single charge. It can recharge in as little as ten minutes.

No, it’s not the latest cutting-edge electric sedan. It’s a forty-foot bus.

When it tested at the Altoona Bus Research and Testing Center in June, the Catalyst electric bus manufactured by Greenville, S.C.-based Proterra also set records for grade-climbing and overall efficiency, and it’s the lightest electric bus ever. That evokes the extraordinary performance of Tesla, whose P85D model now out-accelerates a McLaren F1.

The comparison is particularly apt since Proterra CEO Ryan Popple is a Tesla alum. Proterra was founded in 2004 by bus innovator Dale Hill, but when Popple joined the team, he brought Tesla-level ambition.

“The standard of product we’re looking at is a MacBook Air, or Uber’s app,” he says. “That kind of relentless product focus.”

That’s important because, believe it or not, electric buses are a competitive market. Among Proterra’s primary competitors are the Chinese firm BYD, and the Canadian GreenPower. But Popple says Proterra, again mirroring Tesla, is the only bus designed from the ground up to be all-electric.

 

That gets you a bus with great performance and a surprising amount of curb appeal—but also some amazing innovations. For instance, Proterra uses wireless stations at stops to recharge its circulator buses while passengers load and unload.

That has made the product, again like Tesla, appealing far beyond the crunchy-granola set. Proterra has sold buses to Los Angeles and Seattle—but also Dallas, Duluth, Minn., and Lexington, Ky.

“It’s not obvious what Louisville, Kentucky has in common with Porterville, California,” muses Popple, naming two more customers.

Point being, the appeal is far more practical than ideological. A diesel bus is still cheaper up front, but declining battery prices have narrowed that gap—Popple says the battery packs for Proterra’s buses cost 60% less than they would have a decade ago.

But electric really pulls ahead on the long haul. A diesel bus costs nearly three times as much to operate per mile as Proterra’s Catalyst, partly because the stop-start nature of bus driving plays to the strengths of electric motors. And for riders, electric buses provide a quieter, smoother, and far less smelly experience. That could help boost bus ridership rates and reduce congestion.

Most of Proterra’s customers have so far electrified only small portions of their bus fleet, though—Popple says their typical order is five or six vehicles. If it stays on track, the company projects it will have 1% of U.S. market share for city transit bus sales in 2016, and a little over 100 buses in service.

[fortune-brightcove videoid=4403441485001]

 

To meet demand, they’re opening a second factory in California’s San Gabriel Valley, funded in part by a $30 million equity round closed in June.

Popple says that for now, the company’s main competition isn’t diesel buses, but hybrid and natural gas machines. Hybrids’ dual drive trains make them heavier, while the infrastructure for alternative fuels is more cumbersome than electric. Proterra itself started life with the intention of building a hydrogen-based hybrid, before realizing that a bigger battery would make fuel unnecessary.

Still, you can tell Popple has no patience for legacy technology.

“What really bothers us is when a city blindly re-orders 500 diesel buses. You might as well build a new coal-fired power plant right in the middle of your city,” he says.

Sign up for Data Sheet, Fortune’s daily newsletter about the business of technology.

About the Author
By David Z. Morris
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

AI’s entry-level hiring nightmare is another gift to boomers’ retirement plans
Personal FinancePersonal Finance Evergreen
AI’s entry-level hiring nightmare is another gift to boomers’ retirement plans
By Catherina GioinoApril 30, 2026
45 minutes ago
TOPSHOT - Alphabet Inc. and Google CEO Sundar Pichai speaks during the inauguration of a Google Artificial Intelligence (AI) hub in Paris on February 15, 2024. (Photo by ALAIN JOCARD / AFP via Getty Images)
AIGoogle
Half of Google’s and Amazon’s ‘blowout AI profits’ came from a stake in Anthropic—not from their actual business
By Eva RoytburgApril 30, 2026
58 minutes ago
Elon Musk arrives at the courthouse during his trial against OpenAI
CryptoElon Musk
Elon Musk likes Bitcoin—but he just told a jury most crypto coins are scams
By Jack KubinecApril 30, 2026
2 hours ago
Jamie Dimon, chief executive officer of JPMorgan Chase & Co., at the Norges Bank Investment Management annual investment conference in Oslo, Norway, on Tuesday, April 28, 2026.
EconomyJamie Dimon
For years, the risk Jamie Dimon was most concerned about was geopolitics. His answer has shifted
By Eleanor PringleApril 30, 2026
3 hours ago
google
InvestingMarkets
Google shares hit all-time high on blowout earnings, market cap doubles to $4.4 trillion in just a year
By Michael Liedtke and The Associated PressApril 30, 2026
4 hours ago
AWS
Big TechMarkets
Amazon’s cloud sales are growing the most in 15 quarters. Investors sent the stock down on AI capex fears
By Anne D'Innocenzio and The Associated PressApril 30, 2026
4 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
3 days ago
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
Banking
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
By Eva RoytburgApril 29, 2026
23 hours ago
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
Economy
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
By Eleanor PringleApril 29, 2026
1 day ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
2 days ago
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
By Alexei OreskovicApril 29, 2026
16 hours ago
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
Energy
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
By Shawn TullyApril 29, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.