• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

2

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

3

Current price of oil as of June 15, 2026

1

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

2

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

3

Current price of oil as of June 15, 2026

Passenger group says Delta is shaming customers into upgrades

By
Michal Addady
Michal Addady
Down Arrow Button Icon
By
Michal Addady
Michal Addady
Down Arrow Button Icon
August 19, 2015, 12:29 PM ET
A Delta Air Lines plane taxis toward a gate between other De
UNITED STATES - JULY 20: A Delta Air Lines plane taxis toward a gate between other Delta planes at John F. Kennedy International Airport in New York, U.S., on Monday, July 20, 2009. Delta Air Lines Inc., based in Atlanta since 1941, is promoting itself as New York city's "hometown carrier" with mojitos in Manhattan and sponsorships of the Yankees and Mets baseball teams. (Photo by Daniel Acker/Bloomberg via Getty Images)Photograph by Daniel Acker — Bloomberg/Getty Images
Add Fortune on Google for similar content.

Skift.com coined the term “hate-selling” last week, using it to refer to the way it believes Delta is passive-aggressively upselling its customers.

When you attempt to purchase a Basic Economy fare for a Delta flight, which is the cheapest deal the airline offers, a window pops up to display a long list all of the fare’s restrictions, then you have to check a box that reads “I agree to the restrictions” prior to purchasing your ticket. FlyersRights.org, a passenger rights group, claims that this is an aggressive tactic meant to shame the customer into purchasing upgrades that they did not originally want.

Paul Hudson, president of the group, worries that if this supposed scare tactic works it may encourage other airlines to emulate Delta, the Los Angeles Times reports.

Anthony Black, a Delta spokesman, spoke out against these accusations, telling the Times that the listed restrictions are not meant to shame people, rather they are there to ensure that buyers are fully aware of what exactly they are purchasing.

About the Author
By Michal Addady
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Agentic AI systems are doing more and more work. Now humans need to figure out how to verify it all
AIBrainstorm Tech
Agentic AI systems are doing more and more work. Now humans need to figure out how to verify it all
By Alexei OreskovicJune 15, 2026
4 hours ago
The Southeast Asia 500 has a new engine: Vietnam
MagazineSoutheast Asia 500
The Southeast Asia 500 has a new engine: Vietnam
By Andrew StaplesJune 15, 2026
4 hours ago
President Donald Trump shakes hands with American mixed martial artist Josh Hokit as Hokit stands on the edge of the UFC ring during a championship event at the White House.
CryptoDonald Trump
UFC fighters at the White House got paid with Trump family stablecoins—but an ethics expert says a gap in the law allows this
By Camila Grigera NaónJune 15, 2026
5 hours ago
The Strait of Hormuz is finally reopening, but energy flows may not get back to normal until next year
EnergyOil
The Strait of Hormuz is finally reopening, but energy flows may not get back to normal until next year
By Jason MaJune 15, 2026
7 hours ago
gavin
PoliticsElections
Gavin Newsom accuses Trump of launching political probe into him. The real issue may be his wife’s taxes
By Sophie Austin, Alanna Durkin Richer and The Associated PressJune 15, 2026
7 hours ago
claudia
North AmericaWorld Cup
‘All of this sould prompt reflection’: Sheinbaum says World Cup tickets are too expensive for most Mexicans
By The Associated PressJune 15, 2026
7 hours ago

Most Popular

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
Success
CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
By Preston ForeJune 13, 2026
3 days ago
Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
Personal Finance
Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
By John W. Diamond and The ConversationJune 12, 2026
3 days ago
Current price of oil as of June 15, 2026
Personal Finance
Current price of oil as of June 15, 2026
By Joseph HostetlerJune 15, 2026
15 hours ago
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
Economy
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
By Nick LichtenbergJune 14, 2026
2 days ago
Meet Gwynne Shotwell, the engineer-turned-COO who runs SpaceX in platform heels and is now worth over $2 billion
Startups & Venture
Meet Gwynne Shotwell, the engineer-turned-COO who runs SpaceX in platform heels and is now worth over $2 billion
By Eva RoytburgJune 15, 2026
22 hours ago
SpaceX surge further boosts Saudi billionaire prince’s fortune
Investing
SpaceX surge further boosts Saudi billionaire prince’s fortune
By Adveith Nair and BloombergJune 14, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.