• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailApple

Apple Store’s new look demotes iPods from tables to shelves

By
Michal Addady
Michal Addady
Down Arrow Button Icon
By
Michal Addady
Michal Addady
Down Arrow Button Icon
August 19, 2015, 2:53 PM ET
FRANCE-US-TECHNOLOGY-BUSINESS-RETAIL
People look at Apple products at one of the company's stores in Paris, on December 20, 2013. AFP PHOTO / PATRICK KOVARIK (Photo credit should read PATRICK KOVARIK/AFP/Getty Images)Photograph by Patrick Kovarik — AFP/Getty Images

Apple (APPL) is making significant changes to its stores, including demoting the iPod from tables to shelves, 9to5mac reports.

Apple products that are valued more highly than others tend to be displayed on tables and stored in the back of the store, so the customer has to wait for someone to bring the product out to him or her. The iPod was once Apple’s biggest moneymaker, proudly displayed on a table. With today’s smartphone capabilities, a device that only plays music and video is essentially outdated.

Now the iPod will be displayed on shelves among the Apple accessories, such as headphones and cases.

At least customers who go in to buy an iPod will have a much more efficient Apple store experience since they won’t have to wait for a salesperson to retrieve it from the back room.

These changes will go into effect on Tuesday night so that customers going into stores on Wednesday morning will see the new, simplified look.

About the Author
By Michal Addady
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
1 day ago
placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
1 day ago
placeholder alt text
Success
Ryan Serhant starts work at 4:30 a.m.—he says most people don’t achieve their dreams because ‘what they really want is just to be lazy’
By Preston ForeJanuary 31, 2026
1 day ago
placeholder alt text
Success
Alexis Ohanian walked out of the LSAT 20 minutes in, went to a Waffle House, and decided he was 'gonna invent a career.' He founded Reddit
By Preston ForeJanuary 31, 2026
1 day ago
placeholder alt text
Economy
Meet the first CEO of the IRS: A Jamie Dimon protege facing a $5 trillion test this tax season
By Shawn TullyJanuary 31, 2026
1 day ago
placeholder alt text
Startups & Venture
Silicon Valley legend Kleiner Perkins was written off. Then an unlikely VC showed up
By Allie GarfinkleJanuary 31, 2026
23 hours ago

Latest in Retail

C-SuiteRetail
Meet Walmart’s new CEO, John Furner: Once an hourly worker, today he takes charge of the top company in the Fortune 500
By Marco Quiroz-GutierrezFebruary 1, 2026
2 hours ago
North AmericaDrugs
Mexico’s ban on vapes could give drug cartels more revenue — ‘those selling cocaine, fentanyl, marijuana are selling you vapes’
By María Verza and The Associated PressJanuary 31, 2026
23 hours ago
coffee
RetailCoffee
Starbucks battles the ‘polyamorous’ era of coffee as customers experiment: ‘they’re seeing what’s out there’
By Dee-Ann Durbin and The Associated PressJanuary 31, 2026
1 day ago
Gamestop
Big TechGameStop
Five years after the short squeeze, GameStop’s CEO is betting on a ‘genius or totally foolish’ $100 billion-plus acquisition
By Jake AngeloJanuary 30, 2026
2 days ago
niccol
Workplace CultureStarbucks
‘What do you think is going on with the stock price?’: Starbucks CEO Brian Niccol says baristas’ market savvy makes him proud
By Jake AngeloJanuary 30, 2026
2 days ago
Workplace CultureWalmart
Walmart doubles down on health, giving 3,000 pharmacy workers a promotion and a raise of up to 86%—with no college degree required
By Sydney LakeJanuary 29, 2026
3 days ago