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TechApple Music

Former Pandora Exec: Taylor Swift’s Apple fight ‘mostly theater’

By
Kia Kokalitcheva
Kia Kokalitcheva
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By
Kia Kokalitcheva
Kia Kokalitcheva
Down Arrow Button Icon
June 22, 2015, 3:56 PM ET

Pandora’s former Chief Technology Officer Tom Conrad took to Twitter Monday to address what’s become a very public spat between Apple and pop superstar Taylor Swift over the Cupertino company’s new music streaming service.

Over the weekend, Swift wrote that she will not be making her newest album, “1989,” available on Apple Music. Swift’s decision came amid Apple’s refusal to pay musicians for any streams during a three-month free trial period for users (Apple Music has no free tier after that three-month period; it costs $9.99 a month afterwards). While Swift acknowledged her financial success means she can afford to miss out on that revenue, she argued that newer artists just starting out will be missing out on income they’ve rightfully earned.

Just hours after Swift’s post went live, Apple reversed course, with the company’s SVP of Internet Software and Services Eddy Cue announcing the about-face on Twitter.

But Conrad isn’t buying any of it. He argues that the most popular music streaming services, like Pandora, YouTube, and Spotify, all pay artists when users listen to their music through free tiers or trials.

Here’s the full thread from Conrad:

2/ Swift took her new album off Spotify not because she's not paid, but because she feels their free service "devalues music"

— Tom Conrad (@tconrad) June 22, 2015

4/ Swift's career was built on terrestrial radio play, which is a free service AND doesn't pay recording artists a dime.

— Tom Conrad (@tconrad) June 22, 2015

6/ Reminder: Apple uses music to make billions off hardware. Artists see nothing from this.

— Tom Conrad (@tconrad) June 22, 2015

8/ My point is this: there is too much animus between artists & Silicon Valley. We shouldn't herald this move as progress. It's status quo.

— Tom Conrad (@tconrad) June 22, 2015

About the Author
By Kia Kokalitcheva
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