• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechFortune 500

Why the suits at IBM and Apple are going back to school

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
June 19, 2015, 10:45 AM ET
FRANCE-EDUCATION-SCHOOL-TECHNOLOGIES
TO GO WITH AFP STORY BY CEDRIC SIMON Nursery school pupils work with tablet computers on March 18, 2013 in Haguenau, northeastern France. AFP PHOTO / FREDERICK FLORIN (Photo credit should read FREDERICK FLORIN/AFP/Getty Images)Photograph by Frederick Florin — AFP/Getty Images

The first rule of bringing computers into the schools—learned the hard way in 40 years of dashed pedagogical hopes—is that nothing really works for kids in a classroom unless you hook the teacher first.

Apple, which should know better, forgot the first rule in Los Angeles. The $1.3 billion worth of iPads it sold the Los Angeles United School District—one for every student—came with teaching materials the school described as half-baked, riddle with errors and lacking lessons. In April the LAUSD threatened to sue unless it got some of its millions back.

Now Apple is trying again, in four new school districts, and it seems to have learned its lesson. This time it’s going back to school with IBM, which knows a thing or two about selling computers to district-size enterprises.

The partnership’s first product, the Student Achievement App, is described as “a dynamic teaching tool that harnesses data analytics to supply educators with actionable intelligence on a per-student basis.” Nothing, so far, for the kids.

“The idea here is we want to stimulate adoption,” IBM’s Alex Kaplan told the Coppell (Texas) Independent School District Board of Trustees on Monday. “We want teachers to want to log on every morning. We want to change their work in such a way that they’re excited to log on and see what’s changed, what’s different … we want that sort of rush of excitement.”

So far it’s just IBM, talking to a client. But according to the Coppell Gazette, Big Blue (or what remains of it) is pitching it to three other districts in Texas, South Carolina and Maryland.

A prototype is reportedly slated for completion this summer, and a working beta in the fall. According to AppleInsider, the analytics will likely be provided on the backend by IBM. The app will run exclusively on Apple hardware. It better be teacher-friendly.

The program is an extension of the IBM MobileFirst for iOS partnership announced last July. The partnership promised to “transform enterprise mobility.”

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Big Tech
The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to 'cure or prevent all disease'
By Sydney LakeFebruary 1, 2026
21 hours ago
placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
2 days ago
placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
2 days ago
placeholder alt text
Success
U.S. Olympic gold medalist went from $200,000-a-year sponsorship at 20 years old to $12-an-hour internship by 30
By Orianna Rosa RoyleFebruary 1, 2026
15 hours ago
placeholder alt text
Success
Ryan Serhant starts work at 4:30 a.m.—he says most people don’t achieve their dreams because ‘what they really want is just to be lazy’
By Preston ForeJanuary 31, 2026
2 days ago
placeholder alt text
Energy
Top energy expert says probability the U.S. will attack Iran soon is 75% as risk of major disruption to oil supply is priced in — 'this one is real'
By Jason MaFebruary 1, 2026
10 hours ago

Latest in Tech

Startups & Ventureautonomy
Waymo seeking about $16 billion near $110 billion valuation
By Edward Ludlow, Aaron Kirchfeld and BloombergFebruary 1, 2026
8 hours ago
AIspace
SpaceX seeks FCC nod to build data center constellation in space
By Sana Pashankar, Loren Grush and BloombergFebruary 1, 2026
8 hours ago
dewar
CommentaryLeadership
The AI adoption story is haunted by fear as today’s efficiency programs look like tomorrow’s job cuts. Leaders need to win workers’ trust
By Carolyn DewarFebruary 1, 2026
18 hours ago
trader
Investingbubble
‘We’re not in a bubble yet’ because only 3 out of 4 conditions are met, top economist says. Cue the OpenAI IPO
By Nick LichtenbergFebruary 1, 2026
19 hours ago
Big TechMark Zuckerberg
The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to ‘cure or prevent all disease’
By Sydney LakeFebruary 1, 2026
21 hours ago
The founder and CEO of $1.25 billion AI identity verification platform Incode, Ricardo Amper
SuccessGen Z
CEO of $1.25 billion AI company says he hires Gen Z because they’re ‘less biased’ than older generations—too much knowledge is actually bad, he warns
By Emma BurleighFebruary 1, 2026
22 hours ago