• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechFortune 500

Why the suits at IBM and Apple are going back to school

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
June 19, 2015, 10:45 AM ET
FRANCE-EDUCATION-SCHOOL-TECHNOLOGIES
TO GO WITH AFP STORY BY CEDRIC SIMON Nursery school pupils work with tablet computers on March 18, 2013 in Haguenau, northeastern France. AFP PHOTO / FREDERICK FLORIN (Photo credit should read FREDERICK FLORIN/AFP/Getty Images)Photograph by Frederick Florin — AFP/Getty Images

The first rule of bringing computers into the schools—learned the hard way in 40 years of dashed pedagogical hopes—is that nothing really works for kids in a classroom unless you hook the teacher first.

Apple, which should know better, forgot the first rule in Los Angeles. The $1.3 billion worth of iPads it sold the Los Angeles United School District—one for every student—came with teaching materials the school described as half-baked, riddle with errors and lacking lessons. In April the LAUSD threatened to sue unless it got some of its millions back.

Now Apple is trying again, in four new school districts, and it seems to have learned its lesson. This time it’s going back to school with IBM, which knows a thing or two about selling computers to district-size enterprises.

The partnership’s first product, the Student Achievement App, is described as “a dynamic teaching tool that harnesses data analytics to supply educators with actionable intelligence on a per-student basis.” Nothing, so far, for the kids.

“The idea here is we want to stimulate adoption,” IBM’s Alex Kaplan told the Coppell (Texas) Independent School District Board of Trustees on Monday. “We want teachers to want to log on every morning. We want to change their work in such a way that they’re excited to log on and see what’s changed, what’s different … we want that sort of rush of excitement.”

So far it’s just IBM, talking to a client. But according to the Coppell Gazette, Big Blue (or what remains of it) is pitching it to three other districts in Texas, South Carolina and Maryland.

A prototype is reportedly slated for completion this summer, and a working beta in the fall. According to AppleInsider, the analytics will likely be provided on the backend by IBM. The app will run exclusively on Apple hardware. It better be teacher-friendly.

The program is an extension of the IBM MobileFirst for iOS partnership announced last July. The partnership promised to “transform enterprise mobility.”

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Tech

A screen displays the Grok logo while a person holds another phone in front.
AIX
Elon Musk restricts Grok’s image tools following a wave of non-consensual deepfakes of women and children
By Beatrice NolanJanuary 9, 2026
12 hours ago
NewslettersTerm Sheet
Andreessen Horowitz’s shiny, new $15 billion reveals where the firm sees the biggest opportunities
By Allie GarfinkleJanuary 9, 2026
12 hours ago
Chinese and U.S. flags wave outside a technology company in Beijing, on April 17, 2025. (Photo: Pedro Pardo/AFP/Getty Images)
NewslettersFortune Tech
‘Salt Typhoon’ hackers accessed email of U.S. congressional committee staff
By Andrew NuscaJanuary 9, 2026
13 hours ago
AsiaSingapore
Singapore-based startup founder Anand Roy thinks generative AI can help fix a broken music sector
By Angelica AngJanuary 8, 2026
22 hours ago
Brown
CybersecuritySocial Media
Mass shootings on campus give rise to a new kind of life-saving service journalism: an anonymous message board called Sidechat
By Leah Willingham and The Associated PressJanuary 8, 2026
1 day ago
PoliticsDefense
Founder of $30 billion defense tech company Anduril embraces Trump’s threat to crack down: It’s ‘good to scare people sometimes’
By Marco Quiroz-GutierrezJanuary 8, 2026
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighJanuary 8, 2026
1 day ago
placeholder alt text
North America
Bill Gates warns the world is going 'backwards' and gives 5-year deadline before we enter a new Dark Age
By Eleanor PringleJanuary 9, 2026
10 hours ago
placeholder alt text
Workplace Culture
Amazon demands proof of productivity from employees, asking for list of accomplishments
By Jake AngeloJanuary 8, 2026
1 day ago
placeholder alt text
Crypto
Russia and Iran are increasingly turning to crypto—especially stablecoins—to avoid sanctions, report finds
By Carlos GarciaJanuary 8, 2026
1 day ago
placeholder alt text
Real Estate
Google billionaire Larry Page copies the Jeff Bezos playbook, buying a $173 million Miami compound that will save him millions in taxes
By Nick LichtenbergJanuary 8, 2026
1 day ago
placeholder alt text
Law
Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here's who qualifies and how to get paid
By Sydney LakeJanuary 6, 2026
3 days ago