• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechFortune 500

Why the suits at IBM and Apple are going back to school

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
June 19, 2015, 10:45 AM ET
FRANCE-EDUCATION-SCHOOL-TECHNOLOGIES
TO GO WITH AFP STORY BY CEDRIC SIMON Nursery school pupils work with tablet computers on March 18, 2013 in Haguenau, northeastern France. AFP PHOTO / FREDERICK FLORIN (Photo credit should read FREDERICK FLORIN/AFP/Getty Images)Photograph by Frederick Florin — AFP/Getty Images

The first rule of bringing computers into the schools—learned the hard way in 40 years of dashed pedagogical hopes—is that nothing really works for kids in a classroom unless you hook the teacher first.

Apple, which should know better, forgot the first rule in Los Angeles. The $1.3 billion worth of iPads it sold the Los Angeles United School District—one for every student—came with teaching materials the school described as half-baked, riddle with errors and lacking lessons. In April the LAUSD threatened to sue unless it got some of its millions back.

Now Apple is trying again, in four new school districts, and it seems to have learned its lesson. This time it’s going back to school with IBM, which knows a thing or two about selling computers to district-size enterprises.

The partnership’s first product, the Student Achievement App, is described as “a dynamic teaching tool that harnesses data analytics to supply educators with actionable intelligence on a per-student basis.” Nothing, so far, for the kids.

“The idea here is we want to stimulate adoption,” IBM’s Alex Kaplan told the Coppell (Texas) Independent School District Board of Trustees on Monday. “We want teachers to want to log on every morning. We want to change their work in such a way that they’re excited to log on and see what’s changed, what’s different … we want that sort of rush of excitement.”

So far it’s just IBM, talking to a client. But according to the Coppell Gazette, Big Blue (or what remains of it) is pitching it to three other districts in Texas, South Carolina and Maryland.

A prototype is reportedly slated for completion this summer, and a working beta in the fall. According to AppleInsider, the analytics will likely be provided on the backend by IBM. The app will run exclusively on Apple hardware. It better be teacher-friendly.

The program is an extension of the IBM MobileFirst for iOS partnership announced last July. The partnership promised to “transform enterprise mobility.”

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

iran
Middle EastMiddle East
Iran’s revenge: drones damage data centers for Amazon Web Services, reveal west’s Achilles Heel
By Kelvin Chan and The Associated PressMarch 3, 2026
6 hours ago
Photo of Jamie Siminoff
LawGoogle
Ring CEO Jamie Siminoff believes if people had more doorbell cameras, we may have already ‘solved’ the Nancy Guthrie case
By Catherina GioinoMarch 3, 2026
7 hours ago
AIIran
Trump’s strike on Iran and the new breed of AI wars mean bombs can drop faster than the speed of thought
By Jake AngeloMarch 3, 2026
8 hours ago
Illustration of ships on fire
EconomyU.S. economy
Top economist says companies are close to a ‘Cortés moment’ on AI, referencing the conquistador who burned his boats and then invaded Mexico
By Nick LichtenbergMarch 3, 2026
9 hours ago
snow
North Americasnow
AI that you can get behind: Syracuse claims snow complaints have dropped 30% since it partnered with the right GPS tech firm
By Jeff McMurray and The Associated PressMarch 3, 2026
9 hours ago
A Boston police officer uses radar to track speeding vehicles
CybersecurityAmazon
Cities join Amazon in cutting ties with license-plate reader Flock following public outcry. ‘Your privacy is totally fine,’ says Ring CEO
By Catherina GioinoMarch 3, 2026
10 hours ago

Most Popular

placeholder alt text
Economy
Interest on the $38.8 trillion national debt has tripled since 2020, and it already costs taxpayers more than defense and Medicaid
By Nick LichtenbergMarch 2, 2026
1 day ago
placeholder alt text
Middle East
Iran’s Islamic Revolutionary Guard controls a sprawling business empire that dominates the economy
By Jason MaMarch 2, 2026
1 day ago
placeholder alt text
Personal Finance
Current price of gold as of March 2, 2026
By Danny BakstMarch 2, 2026
2 days ago
placeholder alt text
Middle East
U.S. military gives Iran a taste of its own medicine with cheap copycat Shahed drones, while concern shifts to munitions supply in extended conflict
By Jason MaMarch 1, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, March 3, 2026
By Joseph HostetlerMarch 3, 2026
15 hours ago
placeholder alt text
AI
American schools weren’t broken until Silicon Valley used a lie to convince them they were—now reading and math scores are plummeting
By Sasha RogelbergMarch 1, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.