Burger King’s latest bizarre burger creation is a sight to behold

By Benjamin SnyderManaging Editor
Benjamin SnyderManaging Editor

Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

Burger King Red Cheeseburger
Burger King Red Cheeseburger
Courtesy of Burger King

Burger King’s latest bizarre epicurean creation is an entirely red cheeseburger.

The new red-on-red burger, to be sold in Japan, is called the “Aka Burger,” which translates to “red.” There are Aka Samurai Beef and Aka Samurai Chicken versions, Kotaku reports.

The burgers will be served on red buns with red cheese and, of course, red tomatoes. To top it off, there’s a chili pepper and chili paste sauce called “angry sauce.” The Wall Street Journal reports that tomato powder in the buns gives them their striking red color.

The Aka Burger will hit Burger King’s Japanese locations beginning on July 3 for about $4.36 for the chicken version and $5.57 for the beef version. Burger King has also made an all-black burger in Japan.

The news comes as Burger King has been experimenting with new offerings in recent weeks in the U.S., including hot dogs and corn dogs.