• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechGTM Research

U.S. solar industry shifting towards consumers

By
Katie Fehrenbacher
Katie Fehrenbacher
Down Arrow Button Icon
By
Katie Fehrenbacher
Katie Fehrenbacher
Down Arrow Button Icon
June 9, 2015, 10:24 AM ET
Alternative Energy And Jobs
PALO ALTO, CA - MARCH 31: Lead installers for SolarCity Charles Groves (R) and Matt Parra (L) install solar electrical panels on the roof of a home on Thursday, March, 31, 2011 in Palo Alto, California, (Photo by Tony Avelar / The Christian Science Monitor via Getty Images)Photograph by Tony Avelar — Christian Science Monitor Christian Science Monitor—Getty Images

More solar panels were installed on U.S. home rooftops in the first quarter of this year than ever before, according to a new report out from the Solar Energy Industry Association and GTM Research.

Most growth in the solar technology industry over the past few years has been driven by solar panel farms that sell electricity to utilities, but the growing popularity of home solar panels illustrates an emerging shift in the solar sector as it turns towards consumers.

The sheer number of homeowners who are now opting for solar panels over other energy sources is growing. A significant 437 megawatts of solar panels were installed in the first quarter, which was a 76 percent increase from the first quarter of 2014, said the report.

 

 

 

If that doesn’t wow you, what about this: There were more residential solar panels installed in the first quarter of this year than natural gas power plants.

The steady uptick in home solar panel purchases has been helped by companies like SolarCity that offer customers deals on solar panel installation. Here’s how it works: The company installs panels on roofs for little or no money down, and sells the solar energy generated from those panels to the consumer for the next 15 or 20 years. Often times with these type of deals, a customer will end up paying a lower rate for energy per month than local utilities charge.

The solar market shift towards consumers is one of the major energy trends that analysts have been predicting for awhile. It’s important, partly, because it could represent a new era where consumers take a more active interest in managing and personalizing their energy consumption.

A SolarCity Installation As Earnings Figures Are Released
A SolarCity employee carries a solar panel being installed on the roof of a home in the Eagle Rock neighborhood of Los Angeles, Calif. in May 2014.Patrick T. Fallon/Bloomberg—Getty Images
Photograph by Patrick T. Fallon — Bloomberg/Getty Images

This type of consumer engagement could help open up markets for more energy-related goods, like home energy management systems, electric and hybrid cars, energy efficient lighting and home batteries. It could also help consumers become more energy conscious, which could lead to lower energy use, and lower per person carbon emissions. Well, that’s the theory, at least.

But, home panels isn’t the only growing solar trend, it’s spreading everywhere. Overall there was over a gigawatt of solar panels installed in the U.S., for all types of uses, including for utilities, homes and businesses. Solar actually accounted for 51 percent of all new electric generation capacity brought online in the quarter, says the report.

Solar panels installed in large farms that sell electricity to utilities is still currently the biggest part of the solar market. Close to 650 megawatts — or about half of the solar capacity brought online in the quarter — was for utilities.

While growth in the U.S. solar industry is clearly large, it’s really just getting started. The report says 3 million new home rooftop solar installations could be installed over the next five years. By the end of this year, there could be 7.9 gigawatts of solar panels collectively operating in the U.S. For comparison’s sake one gigawatt is the equivalent of a large coal or natural gas plant.

Another important trend to watch in the U.S. solar sector is a shift away from its reliance on subsidies as it becomes more mainstream.

As I reported yesterday, a flood of utility solar panel projects have emerged that are trying to beat the deadline of a looming federal subsidy. The report says that close to a quarter of the home rooftop solar installations have been installed in states without incentives.

About the Author
By Katie Fehrenbacher
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Photo: Donald Trump
EconomyMarkets
U.S. and Iran begin peace talks as Trump goes to war against the media and insider traders
By Jim EdwardsApril 10, 2026
27 minutes ago
Fortune Brainstorm Tech 2019 in Aspen, Colo. (Photo: Fortune)
NewslettersFortune Tech
Who’s speaking at Fortune Brainstorm Tech 2026
By Andrew NuscaApril 10, 2026
2 hours ago
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
InnovationEducation
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
By Marco Quiroz-GutierrezApril 10, 2026
2 hours ago
Dario Amodei
NewslettersTerm Sheet
What Anthropic’s too-dangerous-to-release AI model means for its upcoming IPO
By Beatrice NolanApril 10, 2026
3 hours ago
Even Nvidia’s own research teams can’t get enough GPUs amid the race for AI computing power
NewslettersEye on AI
Even Nvidia’s own research teams can’t get enough GPUs amid the race for AI computing power
By Sharon GoldmanApril 9, 2026
18 hours ago
You’re looking at the AI revolution all wrong, top economist says: 40% unemployment and a 3-day work week are the same thing
AIdisruption
You’re looking at the AI revolution all wrong, top economist says: 40% unemployment and a 3-day work week are the same thing
By Nick LichtenbergApril 9, 2026
19 hours ago

Most Popular

The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
23 hours ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
1 day ago
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
Success
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
By Fortune EditorsApril 9, 2026
1 day ago
White-collar workers are quietly rebelling against AI as 80% outright refuse adoption mandates
AI
White-collar workers are quietly rebelling against AI as 80% outright refuse adoption mandates
By Fortune EditorsApril 9, 2026
1 day ago
Gen Z workers are so fearful AI will take their job they’re intentionally sabotaging their company’s AI rollout
AI
Gen Z workers are so fearful AI will take their job they’re intentionally sabotaging their company’s AI rollout
By Fortune EditorsApril 8, 2026
2 days ago
Current price of oil as of April 9, 2026
Personal Finance
Current price of oil as of April 9, 2026
By Fortune EditorsApril 9, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.