Yahoo surrendered to Google in this one big area

By Benjamin SnyderManaging Editor
Benjamin SnyderManaging Editor

Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

Photograph by Justin Sullivan—Getty Images

Yahoo is shuttering Yahoo Maps after eight years in action, the company announced Thursday.

“We made this decision to better align resources to Yahoo’s priorities as our business has evolved since we first launched Yahoo Maps eight years ago,” said Yahoo Chief Architect Amotz Maimon in a blog post.

Yahoo isn’t killing off its mapping technology entirely, though. Maimon said Yahoo would still use Yahoo Maps “in the context of Yahoo search and on several other Yahoo properties including Flickr.”

The demise of Yahoo Maps comes amid increasing competition in the digital mapping space. Google Maps has long been the dominant offering, while Apple continues to bake new functionality into its own mapping service. Meanwhile, Nokia is reportedly looking to sell its mapping division, HERE.