• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Apple should hate itself for Google Photos Backup 

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
May 29, 2015, 1:10 PM ET
Android mascot is seen in front of a displayed logo of Apple in this photo illustration taken in Zenica
An Android mascot is seen in front of a displayed logo of Apple in this photo illustration taken in Zenica, Bosnia and Herzegovina, May 5, 2015. Photograph by Dado Ruvic — Reuters

It’s been almost a year since Apple unveiled iCloud Photo Library, but I remember how excited I was.

Like a lot of dads, I’ve accumulated a ton of digital photos and videos. Nearly 30,000, at last count. Too many to store on an iPhone or even my workaday MacBook Air. I’ve parked them on a terabyte external hard drive, which I duplicate from time to time on a second drive because no magnetic medium lives forever.

To me, what Apple promised — “Every photo you take. On all your devices.” — sounded like the promised land. My family photos would be backed-up on Apple’s servers, and I could show them off whenever I wanted.

I couldn’t wait to try it.

I should have known it wouldn’t work.

I’ll spare you the details. Suffice it to say that after two long Apple support calls, two week-long photo upload sessions, and one off-the-record conversation with Apple PR, it was clear to me that Cupertino isn’t much better at delivering services in the cloud than it was in 2008, when Steve Jobs pulled the plug on MobileMe and dressed down the team that built it:

“You’ve tarnished Apple’s reputation,” he told them in the most public way possible. “You should hate each other for having let each other down.”

Apple should hate itself today. Google Photos Backup — only one of a dozen tentpole features unveiled at Google I/O Thursday — does exactly what iCloud Photo Library was supposed to do but couldn’t. Moreover, it did without a long beta period, without charging extra for storage, without overheating — and ultimately, overwhelming — my Mac.

I should have known Google would be better at this kind of thing than Apple. As my colleague Mathew Ingram puts it, channeling Benedict Evans:

“Apple sees services as a way to sell devices and for Google it’s the opposite. Which is why Apple sucks at services and Google sucks at devices.”

I’m an Apple guy. I like their business model, and Google’s makes me nervous. I believe the old saw, that if you’re not paying for a product, you are the product.

But I don’t care anymore. As long as they don’t steal the images, Google can have whatever marketable metadata it can glean from my photographs.

Unless something goes wrong over the next couple days, Google, not Apple, is getting my photo library.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Jensen Huang stands smiling with his arms outstretched.
Big TechBillionaires
‘Don’t leave’: Jensen Huang challenges billionaire class as he insists ‘highest taxes in the world’ are OK with him
By Jacqueline MunisApril 23, 2026
3 hours ago
Tesla stock dives on news that it earned next to nothing on cars in Q1, and plans to spend $25 billion in CapEx anyway
Big TechFinance
Tesla stock dives on news that it earned next to nothing on cars in Q1, and plans to spend $25 billion in CapEx anyway
By Shawn TullyApril 23, 2026
3 hours ago
Spotify just turned 20. Here’s how founder Daniel Ek built it into a $100 billion music empire by being the ‘least powerful person’ at the company
Big TechSpotify
Spotify just turned 20. Here’s how founder Daniel Ek built it into a $100 billion music empire by being the ‘least powerful person’ at the company
By Marco Quiroz-GutierrezApril 23, 2026
3 hours ago
anirudh
Conferencesdisruption
Cadence CEO on the AI boom and human nature: ‘there are more tools, but the human part is not different’
By Nick LichtenbergApril 23, 2026
4 hours ago
Meta, Microsoft look to trim workforces amid heavy AI spending
Big TechMeta
Meta, Microsoft look to trim workforces amid heavy AI spending
By Kurt Wagner, Brody Ford and BloombergApril 23, 2026
5 hours ago
A trader works at the New York Stock Exchange in New York on April 22, 2026.
Big TechMarkets
Stocks retreat from record highs as Tesla weighs on Wall Street and oil jumps on Iran uncertainty
By Stan Choe and The Associated PressApril 23, 2026
6 hours ago

Most Popular

When interest on national debt overtook military spending, it triggered a limit where the U.S. may ‘cease to be a great power,’ warns Hoover historian
Economy
When interest on national debt overtook military spending, it triggered a limit where the U.S. may ‘cease to be a great power,’ warns Hoover historian
By Eleanor PringleApril 23, 2026
13 hours ago
Officials will flush 50,000 toilets to flood a Utah lake in order to generate electricity
Environment
Officials will flush 50,000 toilets to flood a Utah lake in order to generate electricity
By Mead Gruver, Dorany Pineda and The Associated PressApril 22, 2026
1 day ago
Cursor’s 25-year-old CEO is a former Google intern who just inked a $60 billion deal with SpaceX
AI
Cursor’s 25-year-old CEO is a former Google intern who just inked a $60 billion deal with SpaceX
By Marco Quiroz-GutierrezApril 22, 2026
1 day ago
Craving work-life balance is a huge red flag, says Fortune 500 Europe CEO—and like Barack Obama, he happily works through weekends
Success
Craving work-life balance is a huge red flag, says Fortune 500 Europe CEO—and like Barack Obama, he happily works through weekends
By Orianna Rosa RoyleApril 22, 2026
2 days ago
'Something sinister could be happening': FBI looks into dead or missing nuclear and space defense scientists tied to NASA, Blue Origin, and SpaceX
Politics
'Something sinister could be happening': FBI looks into dead or missing nuclear and space defense scientists tied to NASA, Blue Origin, and SpaceX
By Catherina GioinoApril 21, 2026
2 days ago
Elon Musk thinks college is ‘basically for fun’—but his former Tesla HR chief tells Gen Z their liberal arts degree is more valuable than ever
Success
Elon Musk thinks college is ‘basically for fun’—but his former Tesla HR chief tells Gen Z their liberal arts degree is more valuable than ever
By Preston ForeApril 22, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.