These are the 8 most valuable brands

Google briefly claimed the most valuable brand title last year, interrupting Apple’s three-year run. Apple’s brand value boomed 67% this year, hitting an impressive $247 billion. Google’s brand value, meanwhile, climbed 9% to $174 billion over that same period–making it the No. 2 most valuable brand this year.

Millward calculates the most valuable brands using a mix of market data and consumer surveys to isolate what portion of a company’s value is credit to its brand name.

Here’s the top 8 most valuable brands for 2015:

1. Apple (AAPL)

Brand value: $247 billion

Last year’s value: $148 billion

Change from last year: 67%

2. Google (GOOG)

Brand value: $173 billion

Last year’s value: $158 billion

Change from last year: 9%

3. Microsoft (MSFT)

Brand value: $116 billion

Last year’s value: $90 billion

Change from last year: 28%

4. IBM (IBM)

Brand value: $94 billion

Last year’s value: $108 billion

Change from last year: -13%

5. Visa (V)

Brand value: $92 billion

Last year’s value: $79 billion

Change from last year: 16%

6. AT&T (T)

Brand value: $89 billion

Last year’s value: $78 billion

Change from last year: 15%

7. Verizon (VZ)

Brand value: $86 billion

Last year’s value: $63 billion

Change from last year: 36%

8. Cocal-Cola (KO)

Brand value: $84 billion

Last year’s value: $81 billion

Change from last year: 4%