Starbucks and online streaming service Spotify are teaming up, allowing Starbucks to stay in the music sphere even after the coffee chain stopped selling compact disks in March.
Customers will be able to see lists of songs played baristas in their coffee shop under a new section in their app. Starbucks (SBUX) will also offer Spotify users rewards points to its loyalty program.
The partnership with Spotify comes after Starbucks stopped selling physical CDs in March after more than 20 years. Artists who’ve seen their work featured on the counter next to the pastries include Bonnie Raitt and Aretha Franklin.
“For many, many years, music has been a very significant part of the Starbucks experience,” CEO Howard Schultz said, per Bloomberg. “The music in our stores gave us license over the years to be in the physical CD business and as many of you know that turned into a very, big and important business for Starbucks.”
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