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Here’s one way airlines are keeping their customers happy

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
May 14, 2015, 11:17 AM ET
Photograph by Ben Torres — Bloomberg via Getty Images

As much as airlines get a bad rap for customer service, a new survey shows they’re doing something right: increasing the number of flights that accept rewards points.

CNBC reported that 74% now accept reward travel, citing an annual survey by Switchfly — that’s up from 66% when the survey was last put out in 2010.

“What I am surprised by is that we continue to see improvement year over year,” Jay Sorensen, president of IdeaWorks, which conducted the survey in conjunction with Switchfly, told CNBC.

According to the article:

Sorensen thinks three factors are pushing airlines to free up more reward seats. First, competition from credit cards like Capital One, which offer reward bookings without blackout dates, may be forcing airlines to make more seats available so airline frequent flyer programs are more attractive.

The biggest U.S. airlines, including American (AAL), Delta (DAL), and United (UAL), all upped the number of reward seats available on their flights. Meanwhile, there are also airlines that have reward seats on every flight, including Southwest (LUV).

In other airlines news, starting this fall US Airways will cease operations as it completely folds into its new parent American Airlines.
[fortune-brightcove videoid=4105478625001]

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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