• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Success100 Best Companies to Work For

Marriott’s CEO spoke out about DEI. The next day, he had 40,000 emails from his associates

Ashley Lutz
By
Ashley Lutz
Ashley Lutz
Executive Director, Editorial Growth
Down Arrow Button Icon
Ashley Lutz
By
Ashley Lutz
Ashley Lutz
Executive Director, Editorial Growth
Down Arrow Button Icon
January 1, 2026, 11:17 AM ET
Marriott International CEO Anthony Capuano
Marriott CEO Anthony Capuano.Chip Somodevilla/Getty Images

Marriott International has one of the largest—and happiest—workforces in the world. 

Recommended Video

The company boasts more than 800,000 associates at its hotels and resorts around the world. Notably, it has a strong culture, ranking No. 8 on Fortune’s 100 Best Companies to Work For list in 2025. An impressive 90% of Marriott employees endorse the company, compared with a 57% average. 

Much of the company’s success is driven by trust in leadership—including former chairman Bill Marriott, current chairman David S. Marriott, and CEO Anthony Capuano. 

In an interview at the Great Place to Work For All Summit in Las Vegas with the organization’s CEO, Michael Bush, Capuano spoke about a recent crossroads—and how he responded. 

The leadership event hosted thousands of executives from more than 800 companies—and many are featured on the Fortune 100 Best Companies to Work For list. 

While Marriott leaders have publicly said they aspire to be a leader in the diversity, equity, and inclusion (DEI) space in recent years, President Donald Trump’s executive orders and policies against the initiatives threw their plans into uncertainty. 

The new policies could lead to changes in hiring, promotions, and training. Failure to comply could lead to cuts in federal funding to these private sector companies, although the legality of these changes is still being debated. 

Marriott’s CEO speaks out

After Trump announced sweeping changes to DEI in January, many executives and companies were left reeling.

Capuano says he met with his executive leadership team in Bethesda, Md., where they decided to take a week to research and process before meeting again. The CEO then flew to Los Angeles for the Americas Lodging Investment Summit. While there, he was inundated with questions about Marriott’s approach to DEI in the future. 

Rather than stay silent, Capuano recalled many conversations with his mentor and former chairman Bill Marriott, and decided to speak. 

“The winds blow, but there are some fundamental truths for those 98 years,” Capuano said. “We welcome all to our hotels and we create opportunities for all—and fundamentally those will never change. The words might change, but that’s who we are as a company.” 

Capuano says he went back to his hotel that night hoping he had said the right thing. 

Capuano’s message was simple, but it didn’t go unnoticed by associates. He was overwhelmed by how his employees responded. 

“Within 24 hours, I had 40,000 emails from Marriott associates around the world, saying ‘thank you,’” he said. Many expressed appreciation to work for a company whose values aligned with their own. 

Marriott is among Fortune’s Best Companies to Work For that are sticking up for DEI policies right now. Others on the list include Delta and Cisco. 

A version of this story was published on Fortune.com on April 18, 2025.

More on DEI in the workplace:

  • Billionaire philanthropy’s growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
  • A long-running anti-DEI lawsuit could help companies defend themselves from reverse-racism claims
  • Target spotlights support for Black founders after DEI backlash
At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
About the Author
Ashley Lutz
By Ashley LutzExecutive Director, Editorial Growth

Ashley Lutz is an executive editor at Fortune, overseeing the Success, Well, syndication, and social teams. She was previously an editorial leader at Bankrate, The Points Guy, and Business Insider, and a reporter at Bloomberg News. Ashley is a graduate of Ohio University's Scripps School of Journalism.

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
'This cannot be sustainable': The U.S. borrowed $50 billion a week for the past five months, the CBO says
By Eleanor PringleMarch 10, 2026
2 days ago
placeholder alt text
AI
'Proceed with caution': Elon Musk offers warning after Amazon reportedly held mandatory meeting to address 'high blast radius' AI-related incident
By Sasha RogelbergMarch 11, 2026
22 hours ago
placeholder alt text
Commentary
How the ultrawealthy use smartphone apps to avoid millions in taxes
By Jose AtilesMarch 11, 2026
1 day ago
placeholder alt text
Future of Work
Shark Tank's Kevin O'Leary doesn't care if you work from your basement. He just wants to know if you can ‘execute’
By Marco Quiroz-GutierrezMarch 10, 2026
2 days ago
placeholder alt text
Success
BlackRock is splashing $100 million on training plumbers, electricians, and HVAC technicians as its CEO flags a skilled trade worker shortage
By Preston ForeMarch 11, 2026
1 day ago
placeholder alt text
Personal Finance
Retirees wait for the day they can sell their homes and cash in—but there's a secret Medicare 'trap' that could stop them in their tracks
By Sydney LakeMarch 11, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Success

Success
Ozempic mania has even Olive Garden and The Cheesecake Factory cutting back on portion sizes
By March 12, 2026
24 minutes ago
Worried worker looking at laptop
SuccessWealth
Job-hopping has lost its premium—as the financial incentive to switch roles continues to flatten it almost pays the same to stay put
By Emma BurleighMarch 12, 2026
2 hours ago
SuccessStarbucks
Starbucks’ Howard Schultz moved to Seattle 44 years ago with his wife, dog, and not much else. Here’s how he built his $6.6 billion fortune
By Sydney LakeMarch 12, 2026
2 hours ago
Daymond John
SuccessCareers
Shark Tank’s Daymond John went from waiting tables at Red Lobster to a $350 million net worth—and his No. 1 success rule is an Ice‑T mantra
By Preston ForeMarch 12, 2026
2 hours ago
sonnenfeldt
CommentaryEntrepreneurship
I exited one of the NYC area’s biggest real estate deals at 31. Here’s what I learned
By Michael SonnenfeldtMarch 12, 2026
7 hours ago
SuccessThe Interview Playbook
1 in 5 Gen Z job seekers bring a parent to interviews—and some are even letting them negotiate their salary with the boss
By Orianna Rosa RoyleMarch 12, 2026
11 hours ago