Google uses a clever trick to stop execs from leaving

By Benjamin SnyderManaging Editor
Benjamin SnyderManaging Editor

Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

U.K. Office For Google Inc
A Google Inc member of staff walks through the company headquarters in London, U.K., on Wednesday, Aug. 18, 2010. The German government will create a legal framework for consumer data protection in the Internet this year, reacting to a debate about the introduction of Google Inc.'s Street View service.
Photograph by Simon Dawson — Bloomberg via Getty Images

Google reportedly uses an informal bench system to keep “prized engineers and product gurus” at the company, even when they’re not actively working on a project, Business Insider revealed Thursday. The article cited anonymous sources who shed light on the company’s tactics to retain top talent.

The search giant pays executives even when they’re not working on a project, the article said:

The internet company’s obsession with prized engineers and product gurus, and its competitive instinct to keep them away from rivals, mean certain executives can essentially rotate out of an active role for months or even years at a time, often getting paid to wait until the organization needs them again.

There are also reportedly positions set up to advise others within the company, including CEO Larry Page. Business Insider added:

The bench system is an effective but little-discussed strategic tactic in Google’s playbook as the company looks to expand into new markets and keep an edge over a growing crop of web challengers that are all desperate for seasoned internet business experts.

The article cited interviews with Google (GOOG) executives. One told Business Insider: “It helps keep people off the market. It helps keep the institutional knowledge if you need them back for any reason. And it costs [Google] so little to retain these people rather than to have them leave and start the next Facebook.”

And the bench system isn’t even “reserved for high-level executives,” the article found. In fact, it appears that engineers and others may have the opportunity to take as much as eight months off to “figure out his next move, all while getting paid,” an anonymous source told Business Insider.