• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Commentary

How this CEO got her start in Silicon Valley

By
Maren Kate Donovan
Maren Kate Donovan
Down Arrow Button Icon
By
Maren Kate Donovan
Maren Kate Donovan
Down Arrow Button Icon
May 4, 2015, 2:30 PM ET
Courtesy of Maren Kate Donovan

MPW Insider is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s answer for: Describe one make or break moment in your career–how did you navigate it? is written by Maren Kate Donovan, CEO of Zirtual.

Leaving family, friends, and relics behind for a new job in a foreign city can be unnerving. But when the decision to leave can redefine your future for the better, you have to face that fear head-on, bite the bullet, and make the move. This is exactly what I had to do when I chose to leave my life behind in Reno, Nevada and start a career San Francisco.

The opportunity came about by chance in the summer of 2010. While visiting my grandmother in Florida I read an article about a startup incubator called the Founder Institute located in Palo Alto. In short, a startup incubator helps the founders of new startups learn the ropes of Silicon Valley. Despite having very minimal entrepreneur experience, I decided to apply. It wasn’t long before I received an email that said I was essentially on the waiting list.

I was devastated. When I told my grandmother what happened all she could say was “shame on them.” I had been running my own micro-businesses since I was a teenager—wasn’t I the exact demographic they were looking to train? So, I took my grandmother’s advice and responded with an email asking specifically why they denied my acceptance. Well, I guess I got their attention— a few days later I received a letter congratulating me on my acceptance into the program. I was both excited and terrified. However, this new opportunity also meant I was forced to leave behind my life in Reno. Despite the initial hardships, the decision to move to San Francisco ended up being one of the most important moments in my career. And the rest—as they say—is history.

Read all answers to the MPW Insider question: Describe one make or break moment in your career–how did you navigate it?

How Sheryl Sandberg inspired me to start my own business by Pooja Sankar, CEO and founder of Piazza.

How to navigate a make (or break) career moment by Stacia Pierce, CEO of Ultimate Lifestyle Enterprises.

This CEO’s best tip for career advancement by Robin Koval, CEO and President at American Legacy Foundation.

3 questions to ask yourself before accepting a job offer by Donna Wiederkehr, CMO of Dentsu Aegis Network.

3 lessons executives can learn from athletes by Pascale Witz, executive vice president of Global Divisions at Sanofi.

Why I quit my job to start my own business by Gay Gaddis, CEO and founder of T3.

Ex-Oracle executive: How to take smart risks at work by Liz Wiseman, president of Wiseman Group.

Build-A-Bear CEO: How to navigate difficult career decisions by Sharon Price John, CEO of Build-A-Bear Workshop.

Why I gave up everything to start a career in Singapore by Perry Yeatman, CEO of Perry Yeatman Global Partners.

Why I choose to put my children before my work by Lauren Stiller Rikleen, president of Rikleen Institute for Strategic Leadership.

How this Google executive handles stress at work by Margo Georgiadis, president of Americas Operations at Google.

About the Author
By Maren Kate Donovan
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Commentary

sudhakar
CommentaryM&A
I’m the SolarWinds CEO. Here’s why a $4.4 billion move to go private was right for us
By Sudhakar RamakrishnaJanuary 8, 2026
7 hours ago
Jerome Adams
CommentaryVaccines
Trump’s former surgeon general: One year in, the war on vaccination is undoing the Trump administration’s health agenda
By Jerome AdamsJanuary 8, 2026
8 hours ago
kappos
CommentaryEconomics
The Nobel Prize winners have a lesson for us all
By David J. KapposJanuary 8, 2026
9 hours ago
Mark DesJardine
CommentaryM&A
Warner Bros. Discovery’s board isn’t choosing a deal — it’s avoiding one
By Mark DesJardineJanuary 8, 2026
9 hours ago
A woman stands in front of a whiteboard speaking to a table of people.
Commentaryenterprise technology
AI isn’t failing your company. Your operating model is
By Katerin Le FolcalvezJanuary 8, 2026
10 hours ago
goodwin
CommentaryCorporate Governance
Tesla’s vote wasn’t about pay. It was about who really runs the company
By Shane GoodwinJanuary 8, 2026
11 hours ago

Most Popular

placeholder alt text
Law
Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here's who qualifies and how to get paid
By Sydney LakeJanuary 6, 2026
2 days ago
placeholder alt text
Future of Work
AI layoffs are looking more and more like corporate fiction that's masking a darker reality, Oxford Economics suggests
By Nick LichtenbergJanuary 7, 2026
1 day ago
placeholder alt text
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloJanuary 6, 2026
2 days ago
placeholder alt text
Economy
Mark Cuban on the $38 trillion national debt and the absurdity of U.S. healthcare: we wouldn't pay for potato chips like this
By Nick LichtenbergJanuary 6, 2026
2 days ago
placeholder alt text
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighJanuary 8, 2026
10 hours ago
placeholder alt text
Workplace Culture
Amazon demands proof of productivity from employees, asking for list of accomplishments
By Jake AngeloJanuary 8, 2026
8 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.