• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

I went to BMW’s $1,295 driving school for teens

By
Sue Callaway
Sue Callaway
Down Arrow Button Icon
By
Sue Callaway
Sue Callaway
Down Arrow Button Icon
May 1, 2015, 8:00 AM ET
Video Poster

Some of my happiest memories from high school involved naively throwing my mother’s Honda Accord around the streets of our New Hampshire town. One of the scariest moments from that era was when my father unexpectedly pulled to the side of the road and insisted I learn how to drive a stick shift in his new Porsche. Today, both extremes—lead-footed abandon and abject terror—can be trained away and/or honed by the excellent instructors at BMW’s Teen Driving School.

The company recently invited me to bring a teen to Spartanburg, South Carolina, home to both a massive manufacturing plant and BMW’s first U.S. driving school (the second is at the Thermal Club outside of Palm Desert, CA). I chose the most recently licensed teen I know, my stepson-to-be, Gavin.

I warned Gavin, 18, that not only would he be pushed to the limits of learning in powerful cars, but there would be cameras tracking his every skid and squeal. Worse, he was going to be in a group not just of random teens from around the country, but the teenaged, family members of other automotive journalists. Resilient young man that he is, Gavin packed immediately.

The two-day course, which costs $1295, starts off with a classroom session led by chief instructor Derek Leonard. After a quick meet-and-greet, Leonard stated the goals of the next two days: Safety, fun, excitement and education—and likely not in that order. (To be sure, BMW also had some marketing goals, such as tapping that youth market.)

He then jumped right into specifics, such as keep your eyes up and look where you want to go—not at what you want to avoid. Make sure your seating position is upright and closer to the steering wheel than you think you should be. Hands should always be at 9 o’clock and 3 o’clock. And, adjust your side mirrors. According to Leonard, 80% of drivers adjust their side mirrors incorrectly and cause overlapping fields of vision—or what are commonly called blind spots. But as Leonard told the class, “There’s no such thing as a blind spot any more than there are unicorns and talking dolphins!”

By mid-morning, Gavin and the other 13 teens were put into teams and led outside to a flock of awaiting M235i’s. As one group was taught lessons in oversteer and understeer, the other group practiced lane changes and ABS braking—and with each run, at increasing speeds. By afternoon, they were competing for points on a challenge course.

Day Two turned the heat up even more with double lane-change exercises, high-speed braking, reverse skid pad laps and finally what BMW calls a “performance drive”—teens took turns doing laps on a small road course in several different BMWs, including a Z4 convertible (very popular), a 5 Series sedan, and an X3. By then, there was a clear air of confidence about all the students—but the school’s several instructors were on hand throughout, coaching each driver on what to do better next time via walkie-talkies.

Luckily, BMW runs concurrent adult driving schools so that I didn’t have to observe only. (Why should the teens have all the fun?)

In the end, for the cost of a new computer, 14 new drivers improved their road and car control skills. Some states even offer an insurance discount when presented with the graduation certificate each student received. BMW also is putting an abbreviated version of its Teen Driving School on the road around the U.S. this year—for free.

Of course, all that good, clean tire screeching came at a price for me: Gavin’s next wish is to attend BMW’s high-level, high-speed, high-performance M School. Given that one day costs $1,555, he is a young man of great taste—and now excellent driving skills.

About the Author
By Sue Callaway
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Car salesperson showing cars to a couple shopping at the dealership
EconomyAutos
Americans owe $1.68 trillion on car loans — more than credit card debt and as much as all federal student loans
By Tristan BoveMay 7, 2026
43 minutes ago
keynes
AIdisruption
The AI job apocalypse is ‘unhelpful marketing, bad economics and worse history,’ a16z says
By Nick LichtenbergMay 7, 2026
49 minutes ago
The beauty founder who built a business on QVC is ready as America discovers a new love for live shopping
NewslettersMPW Daily
The beauty founder who built a business on QVC is ready as America discovers a new love for live shopping
By Emma HinchliffeMay 7, 2026
1 hour ago
Stripe CEO Patrick Collison says a wave of token theft is wreaking havoc on the AI economy
CybersecurityStripe
Stripe CEO Patrick Collison says a wave of token theft is wreaking havoc on the AI economy
By Jeff John RobertsMay 7, 2026
1 hour ago
Two Americas, one drive-thru: Welcome to fast food’s contradictory, split-screen economy
EconomyMcDonald's
Two Americas, one drive-thru: Welcome to fast food’s contradictory, split-screen economy
By Nick LichtenbergMay 7, 2026
2 hours ago
people watching tv
Arts & EntertainmentGen Z
Gen Z just broke the streaming model: A majority subscribe, binge, and cancel over and over, study finds
By Jake AngeloMay 7, 2026
2 hours ago

Most Popular

A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
1 day ago
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
Success
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
By Emma BurleighMay 5, 2026
2 days ago
Mark Zuckerberg once gave a Facebook engineer startup advice at 2 a.m. while 'hanging out with all the interns'—she quit and raised millions after
Success
Mark Zuckerberg once gave a Facebook engineer startup advice at 2 a.m. while 'hanging out with all the interns'—she quit and raised millions after
By Orianna Rosa RoyleMay 6, 2026
1 day ago
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
Economy
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
By Eleanor PringleMay 7, 2026
8 hours ago
Economists have found an answer to slowing cognitive decline: avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: avoid retiring early, study finds
By Sasha RogelbergMay 5, 2026
2 days ago
AI could solve America's $39 trillion debt crisis—but only if Washington abandons displaced workers, Yale Budget Lab warns
Economy
AI could solve America's $39 trillion debt crisis—but only if Washington abandons displaced workers, Yale Budget Lab warns
By Jake AngeloMay 6, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.