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This mobile startup modernizes enterprise apps, fast

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Within the cohort of disruptive companies tackling mobile app creation, Capriza’s mission is relatively unique and specific.

Its software can be used to capture data from widely used business applications from the likes of SAP, Oracle, Salesforce and Microsoft and then handcraft it into simple dashboards, called Zapps, on tablets or smartphones.

Capriza’s customers are using the platform for tasks such as managing marketing campaigns or getting a view into vacation schedules.

One Fortune 500 retailer with thousands of the stores across the United States used it to create a system for monitoring inventory levels and making real-time adjustments, according to a corporate case study. The initial application was assembled in just three days, and refreshed one week later after feedback from those using it.

As another example, DirecTV field technicians use Zapps to manage account activations, speeding the process and freeing call centers for other tasks. The application was developed within three weeks; by the end of the first month, it was being used for 30% of all activations.

“The way I envision my world is no longer running those complex, desktops applications but with snippets of data,” said Yuval Scarlat, co-founder and CEO of the company, which splits operations between Israel and Palo Alto, California.

Scarlat and co-founders, Oren Ariel, Ronnen Armon and Amnon Landan, are all former executives of Mercury Interactive, a software company acquired by Hewlett-Packard in 2006 for $4.5 billion. Those credentials helped them close a $27 million Series C funding round last October, led by Andreessen Horowitz and Charles River Ventures. That brings total funding to approximately $50.5 million, according to CrunchBase.

“Capriza’s breakthrough approach to mobile applications gives enterprises 10x more mobility at less than 1/10 the cost,” said Ben Horowitz, general partner at the VC firm and a Capriza board member.

Capriza uses figures that suggest it takes an average of six to nine months to mobilize most business software applications, at an average cost of $250,000.

The new financing has already funded several key hires, including a new vice president and general manager for international operations, along with chief sales and marketing officers.

Most of Capriza’s customers concentrate first on mobilizing processes that touch customers in some way, Scarlat said. “Executives also are embracing this approach” to generate sales and marketing forecasts in real time, he said.

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