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TechApple

This is how huge the Apple Watch’s first weekend will be

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
April 1, 2015, 12:26 PM ET
Apple Watch Edition
Apple Watch Edition Courtesy of Jason Cipriani

Apple could sell as many as 1 million Apple Watch units on the device’s first weekend of sales, a longtime Apple analyst says.

The analyst, Gene Munster of Piper Jaffray, voiced the prediction in a note to investors obtained by CNET. Munster also believes Apple Watch preorders will hit 300,000 in the first 24 hours.

Apple Watch preorders begin April 10, with sales starting April 24.

Munster’s prediction comes after Fortune asked a wide range of analysts to predict how many Apple Watch units Apple would sell it the first year. The average guess came in at 22.47 million. One analyst, Kate Huberty, told Fortune in September that Apple could sell as many as 60 million for the year.

To sell the new products, Apple employees are being trained to dole out fashion advice to customers.

In January, Apple posted strong earnings of $3.06 per share on revenue of $74.6 billion. Analysts expected earnings of $2.60 per share on revenue of $67.9 billion.

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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