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How Walmart will get you to order your groceries online

Wal-Mart Opens Its First Chicago StoreWal-Mart Opens Its First Chicago Store

In a bid to get more customers to use its online grocery ordering service, Wal-Mart is offering a discount of $10 on shoppers’ first order of $50 or more at some stores.

As of now, the grocery store pickup service is in test phase, available only in San Jose, Calif., Phoenix, Huntsville, Ala., and Denver, Colo., plus in the company’s hometown of Bentonville, Ark., The City Wire reports.

This isn’t an online delivery system; instead, you order online then go pick up your order in the store. In Bentonville, the pickup location is a standalone grocery pickup store, separate from a regular Wal-Mart.

In its most recent earnings report, Wal-Mart posted $1.61 in earnings per share, beating analysts’ expectations of $1.53 per share. However, its $131.6 in revenue missed expectations of $132.2 billion.