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RetailStarbucks

Starbucks is celebrating the Frappuccino’s birthday with the perfect new drink

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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March 26, 2015, 2:19 PM ET
Courtesy of Starbucks

Starbucks’ famed Frappuccino turns 20 this year, and it’s celebrating with a new, limited edition drink that, naturally, tastes like a birthday cake.

The new drink will be offered in U.S. and Canada locations from March 26 to 30, according to Starbucks. The Birthday Cake Frappuccino is flavored with vanilla bean and hazelnut and is topped with raspberry-infused whipped cream.

Starbucks’ first Frappuccino was sold in 1995 in Los Angeles. Only coffee and mocha flavors were originally available.

“A couple of store managers and I felt there was a huge opportunity for Starbucks,” Dina Campion, a former manager of 10 Starbucks stores in California who now works on the company’s digital team, said in a release.

During the last quarter, Starbucks reported net revenues of $4.8 billion, a 13% surge year-over-year.

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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