(Reuters) – Web hosting company GoDaddy Inc’s initial public offering is expected to be priced between $17 and $19 per share, valuing the company at $2.87 billion at the top end of the range.
The offering of 22 million class A shares is expected to raise up to $418 million, the company said in a regulatory filing on Thursday.
The IPO of the internet domain registrar, known for its advertisements that feature scantily clad women, will follow the debut of online data storage provider Box Inc in January.
GoDaddy, many of whose Super Bowl ads featured race car driver Danica Patrick, had filed to go public in 2006, but withdrew citing unfavorable market conditions.
The company was founded in 1997 and in 2011 was acquired by a private equity consortium led by KKR & Co LP and Silver Lake Partners LP in 2011 for $2.25 billion.
After the offering, KKR’s class A share stake will fall to 23.9% from 27.9%. The private equity firm would continue to hold 20.9% class B stake in GoDaddy.
Founder Bob Parsons, who stepped down as executive chairman in June, will hold 40% of GoDaddy’s class B shares and nearly 24% of class A shares after the offering.
GoDaddy is led by Blake Irving, who was Yahoo Inc’s chief product officer from 2010 to 2012.
The company which serves 12.7 million customers and managed about 21% of the world’s Internet domains as of December, according to the filing.
GoDaddy’s revenue rose 22.7% to $1.4 billion in the year ended Dec. 31 from a year earlier. Net loss narrowed to $143.3 million from $200 million.
The company’s shares are expected to list on the New York Stock Exchange under “GDDY”.
Morgan Stanley, JPMorgan, Citigroup are the lead underwriters of the offering.