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RetailSephora

People are outraged over Sephora’s new lipstick name

By
Ben Geier
Ben Geier
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By
Ben Geier
Ben Geier
Down Arrow Button Icon
March 16, 2015, 11:19 AM ET
Felicia Walker Benson And Cover FX At Sephora
NEW YORK, NY - MARCH 15: Exterior atmosphere during Felicia Walker Benson and Cover FX at Sephora on March 15, 2013 in New York City. (Photo by Andrew H. Walker/Getty Images for Cover FX)Andrew H. Walker 2013 Getty Images

Makeup giant Sephora and reality TV star Kat Von D have collaborated on a lipstick color that is causing some controversy—and a lot of anger among consumers. The color in question is called “Underage Red,” and people on Twitter are unhappy with the sexual connotations. For example:

https://twitter.com/ParkerMolloy/status/577192595891302400

Other Kat vonD lip gloss shades exclusively at Sephora: Jailbait Blush and Pedophilia Pink.

— Bus Rules🚍 (@SCJ_BusRules) March 16, 2015

I guess Statutory Orange wasn't selling http://t.co/hs8tEeGjg6

— Alexandra Petri (@petridishes) March 16, 2015

This isn’t the first time Von D and Sephora have run into trouble for names of cosmetics, Business Insider points out. There is also a color called “Lolita” — named for the Russian novel about a man sexually involved with a teenager. The company once sold a color called “Celebutard,” which became a flashpoint for mocking people with developmental disabilities.

Popular makeup brand MAC also has a shade of gloss called “Underage.”

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By Ben Geier
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