The LEGO Movie drew the least diverse crowd for the top-grossing hit movies in 2014, according to a new report.
The report by the Motion Picture Association of America found that 64% of people who saw the toy-inspired movie in theaters were white, 16% were Hispanic, 12% were African-American and 8% identified as Asian and other. Transformers: The Age of Extinction notched the most diverse audience among the top-grossing movies, with crowds that were 38% white, 26% Hispanic, 22% African-American and 14% Asian and other, the report found.
Hispanics went to the movies in 2014 at a greater rate than any other ethnic group: Nearly a fourth of all moviegoers in 2014 were Hispanic, although they represent just 17% of the country’s population.
The MPAA said global box office receipts for all films reached $36.4 billion in 2014, for a 1% increase over 2013. Movie attendance in the Asia Pacific region is up 12% and 34% China. Box office receipts dropped in the U.S. and Canada to $10.4 billion, a 5% drop from 2013.
