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RetailFilm

This movie drew the least diverse audience of 2014

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
By
Benjamin Snyder
Benjamin Snyder
Managing Editor
March 12, 2015, 11:51 AM ET
000144.0022649.tif
Courtesy of Warner Bros.

The LEGO Movie drew the least diverse crowd for the top-grossing hit movies in 2014, according to a new report.

The report by the Motion Picture Association of America found that 64% of people who saw the toy-inspired movie in theaters were white, 16% were Hispanic, 12% were African-American and 8% identified as Asian and other. Transformers: The Age of Extinction notched the most diverse audience among the top-grossing movies, with crowds that were 38% white, 26% Hispanic, 22% African-American and 14% Asian and other, the report found.

Hispanics went to the movies in 2014 at a greater rate than any other ethnic group: Nearly a fourth of all moviegoers in 2014 were Hispanic, although they represent just 17% of the country’s population.

The MPAA said global box office receipts for all films reached $36.4 billion in 2014, for a 1% increase over 2013. Movie attendance in the Asia Pacific region is up 12% and 34% China. Box office receipts dropped in the U.S. and Canada to $10.4 billion, a 5% drop from 2013.

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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