How IHOP is using free pancakes to raise money

By Benjamin SnyderManaging Editor
Benjamin SnyderManaging Editor

Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

International House of Pancakes LLC Buttermilk Pancakes
IHOP(R) Restaurants celebrate National Pancake Day with free pancakes on March 3! (PRNewsFoto/International House of Pancakes,) THIS CONTENT IS PROVIDED BY PRNewsfoto and is for EDITORIAL USE ONLY**
Photograph by PRNewsfoto/AP

Breakfast chain IHOP is once again giving away free pancakes for National Pancake Day, which this year falls on Tuesday, March 3.

On Tuesday, IHOP customers will get a free stack of buttermilk pancakes from 7 a.m. to 10 p.m., writes Consumerist. While the flapjacks are free, IHOP is encouraging customers to donate to Children’s Miracle Network Hospitals or other charitable organizations in exchange for the breakfast offering.

IHOP has been giving away pancakes for nearly a decade. Its goal this year is to raise $3.5 million for charities. “Since beginning its National Pancake Day celebration in 2006, IHOP restaurants have raised almost $16 million to support charities in the communities in which they operate,” according to IHOP’s website.

IHOP’s U.S. same-store sales were up 3.9% for 2014 year-over-year, the chain’s best performance in 11 years.