Warren Buffett, who claims to eat like a six year-old, should love this.
KFC, owned by Yum Brands Inc. (YUM) is planning to serve its customers coffee in a cup they can eat.
The fast food chain will soon debut edible cups at all its U.K. franchises, the New York Times reported.
The cups will be made from wafers lined with heat-resistant white chocolate and wrapped in sugar paper, and will be introduced to KFC along with Starbucks (SBUX) brand Seattle’s Best Coffee.
“This type of edible packaging is definitely aligned with the global consumer mind-set in terms of sustainability and simplifying their life,” Shilpa Rosenberry, a senior director for global consumer strategy at consulting firm Daymon Worldwide, told the Times.
The new so-called Scoff-ee Cup was made in partnership with the Robin Collective, which calls itself a “purveyor of curious events and experimental food.” According to designer Brandy Wright, they’ve also been dosed with ambient smells such as freshly cut grass, coconut sun cream and wild flowers to make them, er, even more delicious by evoking memories of happy summer days.
So if you’re the kind of person who likes their coffee to taste like you licked it off the lawn after squeezing some Factor 20 into it (and let’s face it, we’re talking about a country that gave us the deep-fried Mars bar, so the target group might be bigger than you think), then this is really is your lucky day.
