RetailKellanova

Here’s what the most powerful man in cereal eats for breakfast

By Ben Geier
Kellogg's cereal products sit on display in a supermarket in
UNITED STATES - FEBRUARY 05: Kellogg's cereal products sit on display in a supermarket in New York, U.S., on Thursday, Feb. 5, 2009. Kellogg Co. doesn't rule out making its own peanut butter after a recall that will cost the company about $70 million, Chief Executive Officer David Mackay said. Kellogg, the world's largest cereal maker, is studying its safety and testing procedures after distributing snacks with tainted ingredients from Peanut Corp. of America, Mackay said. (Photo by Daniel Acker/Bloomberg via Getty Images)
Photograph by Daniel Acker — Bloomberg/Getty Images

The cereal industry isn’t doing too well, but at least one person still enjoys their morning (and evening) cereal: Kellogg CEO John Bryant.

Bryant detailed his cereal preferences in a Bloomberg story published Thursday. In the morning, he prefers to keep things on the healthy side, diving into a bowl of All-Bran. At night, though, Bryant opts for Honey Smacks, the sugar-laden cereal with the famous frog mascot. (Sometimes he enjoys Frosted Mini-Wheats instead.)

“I can assure you that we go through an enormous amount of cereal,” Bryant said.

In recently reported earnings, Kellogg saw its breakfast foods sales slip 8%, largely because American consumers are shifting to other options like granola bars and greek yogurt for breakfast.